May 30, 2011
Nation's Building News

The Official Online Weekly Newspaper of NAHB

June 8: Webinar to Discuss How Salespeople Can Approach Financing With Buyers

The NAHB National Sales and Marketing Council will host a webinar to educate salespeople about financing and how to approach it with their buyers.

“What Salespeople Need to Know About Financing” will be held from 2:00-3:00 p.m. EDT on Wednesday, June 8, as part of NAHB’s Webinar Wednesday series.

Participants will learn:

  • How financing impacts buying decisions
  • How to create leverage with financing
  • How to incorporate financing into the sales process

Anthony Grasst, regional builder manager with MetLife Home Loans, and Chris Seung, owner of Customer Connect Sales Training (C-CST), will lead the webinar.

To Register

The webinar is $19.95 for NSMC members, $24.95 for NAHB members and $44.95 for non-members.

To register online, visit the NAHB Webinar Wednesday page.

For more information, email, or call the Office of the Registrar at 800-368-5242 x8338.

Upcoming Sales and Marketing-Related Webinars

The NSMC will present two additional sales and marketing-related webinars in NAHB’s 2011 Webinar Wednesday series. They will include:

  • Sept. 15: “YouTube 101”
  • Nov. 9: “Creating the Modern Marketing Budget”

For more information on NSMC or “What Salespeople Need to Know About Financing," email Tamsin Ayre at NAHB, or call her at 800-368-5242 x8673.

In Today’s Market, 'Think Sold!' With Help From NAHB BuilderBooks

Think Sold! Creating Home Sales in Any Market,” available at NAHB BuilderBooks, is a practical, how-to guide for developing the self-awareness, knowledge and skills needed to succeed in the competitive field of new home sales.

The book covers everything from the home buying process and new home financing to strategies for making better sales presentations and sizing up the competition. It teaches readers how to overcome customers’ concerns and provides specific examples of how to explain the benefits of new home features in customer-friendly language.

“Think Sold” provides insights on how to approach sales and life from a position of optimism that will create successful outcomes; how to improve upon potential customer prospecting and follow-up skills; and how to communicate effectively with various types of buyers and learn how to adjust communication strategies to increase rapport and alignment with buyers’ motives.

To view or purchase this publication online, click here, or call 800-223-2665.

Subscribe to Sales + Marketing Ideas Magazine for Cutting-Edge Information

For additional cutting-edge sales and marketing information, subscribe to NAHB’s Sales + Marketing Ideas magazine (

Click here to learn about membership benefits of the National Sales and Marketing Council and the Institute of Residential Marketing.

Also in This Issue