The Official Online Weekly Newspaper of NAHB
As the housing market continues to struggle to recover from the economic downturn, National Homeownership Month in June offers an opportunity to direct the attention of the public and the media to the many benefits of homeownership.
NAHB’s National Homeownership Month Promotional Kit has resources that highlight many of the incentives to buy that exist in the current market — affordable home prices, low interest rates, the large selection of homes for sale in all price ranges, and banks ready to loan to buyers with good credit.
The resources in the kit include:
Talking points on the benefits of homeownership
- A guide to using social media to promote National Homeownership Month
- National Homeownership Month radio spot scripts and website banner ads
- Consumer outreach materials — including a “Checklist for Finding and Hiring a Builder or Remodeler,” a “Top Reasons to Buy a Home” handout and articles on topics of interest to current and potential home owners.
The “Guide to Celebrating National Homeownership Month” is an ideal starting point for members and state and local associations to get ideas for events that can engage the media, city and county officials, local home buyers and other members of the community in celebrating homeownership.
The National Homeownership Month Promotional Kit is available to NAHB members and affiliated HBAs at www.nahb.org/homeownershipmonth.
NAHB is encouraging members and HBAs to use these customizable resources and event ideas in June and throughout the year to promote homeownership.
For more information on the kit or any of NAHB’s public relations resources, email Gwyn Donohue at NAHB, or call her at 800-368-5242 x8447.