NAHB BuilderBooks will host the webinar, “Rethinking the Woman Home Buyer: Marketing Strategies to Appeal to Her Values, Lifestyle, Attitude and Interests,” to provide insights on how to market to and attract the lucrative female home buyer market. The webinar will be held from 2:00-3:00 p.m. EDT on Tuesday, Oct. 19.

According to the marketing research firm Smith-Dahmer Associates, nearly 91% of all new home purchasing decisions are made or influenced by female buyers.

During the webinar, participants will:

• Understand how to tailor various types of new-home or remodeling marketing to different subgroups of women consumers 
• Discover the specific values, attitudes, lifestyles and interests of key, lucrative subgroups 
• Obtain concrete marketing strategies and tools for attracting the subgroups 

The webinar will be presented by Tara-Nicolle Nelson, real estate broker, attorney and author of “Trillion Dollar Women: Use Your Power to Make Buying and Remodeling Decisions.”

Participants are encouraged to e-mail questions for the webinar to Patricia Potts at NAHB by Tuesday, Oct. 12. 

Participants will receive a free copy of Nelson's publication and can earn one hour of continuing education credit toward their NAHB professional designation.

To Register

The webinar is $19.95 for NAHB members and $24.95 for non-members.

To register, visit www.nahb.org/builderbookslive. Registrants will receive an e-mail confirmation.

For more information, e-mail Patricia Potts, or call her at 800-368-5242 x8224.

‘Trillion Dollar Women’ Give Viewpoint, Objectives of Female Buyers

Though written for the female consumer, “Trillion Dollar Women: Use Your Power to Make Buying and Remodeling Decisions,” available at BuilderBooks.com, is a valuable resource for housing professionals to gain perspective on ways to better serve and market to this growing segment of customers.

According to a recent Harvard University study, women control 91% of home buying or remodeling decisions. “Trillion Dollar Women” provides builders and other housing professionals with a detailed look at the motivations, objectives and viewpoints of female buyers.

To view or purchase this publication online, click here, or call 800-223-2665.