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Strategies for Survival and Success: Special Programs at IBS
 NAHB has created several brand new programs and revamped others to address the housing downturn and give attendees the best strategies for success in 2008 and beyond.
The programs include daily speakers, an executive-level day-long conference and special education sessions addressing nearly all aspects of the building industry.
- Daily Featured Speakers
Each day of the show opens with a special session with one of three nationally recognized speakers from companies that have capitalized on innovation and turned challenges into opportunities.
These speakers will provide insight into marketing effectiveness, business strategies, creating relationships with customers and more.
Thursday, Feb. 14
- “The Promise of Cradle-to-Cradle Design: Sustainable Architecture for the 21st Century”
8:00-9:30 a.m.
Orange County Convention Center, West 320
William McDonough, of William McDonough + Partners, will present examples of innovative products and business strategies that are reshaping the marketplace. McDonough is the founding principal of Architecture and Community Design, an internationally recognized design firm practicing ecologically, socially and economically intelligent architecture.
Friday, Feb. 15
- “Eye on the Prize: Customers as Advocates”
8:00-9:30 a.m.
Orange County Convention Center, West 320
Before Mark Jarvis, there was no “chief marketing officer” at Dell. Prior to joining Dell, Jarvis launched countless products and drove highly innovative marketing programs at Oracle. He is credited with creating a marketing team and culture that turned Oracle into a marketing powerhouse.
Saturday, Feb. 16
- “Make Some Noise”
8:00-9:30 a.m.
Orange County Convention Center, West 320
There are few companies that evoke a stronger brand image than Harley Davidson. Ken Schmidt, formerly with Harley-Davidson Motor Company, will discuss how he created an entirely new corporate culture at Harley-Davidson in order to rekindle relationships with customers and reach out to new ones in untraditional ways.
- "Executive Edge: Leadership in Challenging Times"
Tuesday, Feb. 12
"Executive Edge: Leadership in Challenging Times"
8:00 a.m.-5:00 p.m.
Location TBD.
“Executive Edge” is a daylong, executive-level training conference for building and other industry executives that includes networking, breakout session and panel discussions by industry experts and other business leaders. Attendees will hear what industry experts are saying and doing about the state of the industry as well as learn how to react to mistakes of the past, take advantage of present opportunities and better plan for future trends.
Separate registration and fees are required for this program.
Topics and speakers include:
- “Break From the Pack — How to Compete, Lead and Succeed in a Challenging Economy”
Management consultant and bestselling author Oren Harari will offer provocative ideas on competitive advantages, organizational change and transformational leadership. His presentation will teach attendees how to gain a competitive advantage in today's chaotic marketplace.
- “The Disney Approach to Loyalty”
Mark W. Matheis, content specialist at Disney Institute, will explore how to create relationship loyalty with customers following the Walt Disney World principles and model for generating loyal customers and employees and lifelong customer relationships.
- “Leadership in Trying Times”
In this panel discussion, several large production builders and a well-known housing industry analyst will discuss the current state of the industry, the smart moves that have been made and how best to exploit this market in order to come out ahead down the road.
- “The Five Leadership Secrets of the World's Most Productive and Best-Performing Companies”
Business thought leader and best selling author Jason Jennings will discuss five leadership traits that he and his research team discovered are common to all of the best-performing companies and how these traits make the companies faster, more productive and innovative; drive customer satisfaction; gain worker buy-in; and consistently grow revenues and profits. Jennings has spent two decades building businesses and guiding them to greatness. In addition, he has served as a consultant for companies in need of resuscitation and direction.
To register for the “Executive Edge” program, click here. For more information, e-mail Kate Carrigan at NAHB, or call her at 800-368-5242 x8244.
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