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With more buyers turning to the Internet when searching for a new or existing home, and more younger buyers using social media resources to communicate their preferences and find out what’s hot when staying abreast of new developments, NAHB’s Business Management & Information Technology Committee and Builder magazine are presenting a free webinar that will explore the latest marketing channels and opportunities in today’s market.
During the upcoming webinar, “New Horizons: Marketing in a New Business Environment,” attendees will also learn how to effectively utilize social media with existing marketing tools to reach the younger demographic that is becoming an increasingly important sector of the market.
The webinar will be held 2:00-3:00 p.m. EST on Thursday, Dec. 16.
The webinar is part of the four-part series, “New Horizons Webinars: Setting a Course for Success in the New Market,” that began in September.