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National Homeownership Month Materials Available
In observation of National Homeownership Month in June, NAHB is offering members and home builders associations free online promotional materials ― including sample articles, radio and print advertisements, member education and other consumer resources — highlighting the benefits of homeownership for consumers and providing positive messages about the home building industry.
Also included is the “Guide to Celebrating National Homeownership Month in June,” which provides tips and ideas on how to get the most out of homeownership month by planning a news conference, holding a homeownership fair and more.
Members and HBAs can distribute the homeownership month information to their local news media throughout June or anytime during the year. The ready-to-use articles can also be placed in special tabloid sections for home shows, parades of homes or other special events. All the materials can be customized to add relevant local data and contact information.
The National Homeownership Month Promotional Kit includes:
- Talking points on why it’s a great time for homeownership — with interest rates at historic lows, affordability on the rise, plenty of homes to choose from and an $8,000 tax credit available to first-time home buyers who close before Dec. 1, 2009
- National Homeownership Month press release template
- Economic and housing data — including a special report on the long-term tax benefits of homeownership
- National Homeownership Month proclamation
- Ready-to-use print and radio advertisements
- Articles for home owners — ranging from how to get a mortgage, maintenance and technology to how to add value to a house.
For more information on getting the message out to home owners and potential home buyers, visit www.nahb.org/homeownershipmonth; or e-mail Brooke Fishel at NAHB, or call her at 800-368-5242 x8061.
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