|
Debunk Falsehoods in the Media With NAHB ‘Myth Buster’ Info
In a concerted effort to boost consumer confidence and debunk sensationalized media reports about the nation’s housing finance system and housing market, NAHB has launched a new “Myth Buster” campaign to help its members present a more balanced and accurate picture on current and projected conditions in the housing market.
The campaign is aimed at correcting the record on falsehoods being presented in local and national media outlets, such as claims that there is no mortgage money available, foreclosures are skyrocketing and home values are in a free-fall with no bottom in sight.
The campaign information, available to home builders association leadership and NAHB members, includes facts and information that corrects the record and shows why now is a good time to shop for a new home.
The information is available in the Myth Busters section of the NAHB Web site — located at nahb.org/toolkit for use by NAHB members only.
Myth Busters contains three sets of detailed talking points on the mortgage credit crunch geared toward a national audience, to states in the upper Midwest and to the once super-heated markets in California, Nevada, Florida and Arizona.
Another set of talking points explains how today’s market conditions offer several advantages for home buyers and why owning a home provides great tax advantages and is the best long-term investment there is.
The Myth Busters section also contains:
- Three op-eds written for the exclusive use of local HBAs
- National and local economic data on home prices, building permits and population growth
- Video highlights of a special panel discussion on Sept. 7 during the NAHB Fall Board of Directors meeting on weathering an economic downturn
- Two sets of Q-and-A’s on consumer housing concerns and explaining myth vs. reality about today’s housing market
- A new selection of consumer ads promoting home buying in today’s market that is geared exclusively for local HBAs
For more information, e-mail Gwyn Donohue at NAHB, or call her at 800-368-5242 x8447.
|
