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New 50-Plus Research Available Online for Members
 The 50+ Housing Council's “Profile of the 50+ Housing Market” is complete and available exclusively to council members at www.nahb.org/50plusresearch.
To date, the research has been cited in more than 20 news articles, including in the Chicago Tribune and USA Today.
The final chapter of the research, "New Construction for the 50+ Market," examines the projected numbers for new 55+ construction in 2007 and the basic characteristics of new construction, such as square footage, number of bedrooms and bathrooms and the kinds of recreational amenities offered.
Some highlights:
- The projected value of age-qualified, active adult product built in 2007 is $7.3 billion, a relatively small share of new construction serving the 55+ market.
- In 2007, new age-qualified active adult product will generate an estimated $583 million in net profit.
- More than 75% of new home buyers in age-qualified, active adult communities chose their home because of its room layout and the design of the unit.
To obtain a copy of the research, visit www.nahb.org/50plusresearch. Note: You must be logged in as a 50+ Council member to access the 50+ research section.
If you don't have an NAHB login and password, call NAHB’s Member Services at 800-368-5242 x0 to obtain one.
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