Owens Corning Products Boost Sales in Down Market
Owens Corning is stepping up its efforts to provide products that help builders attract customers in today’s weaker housing market, according to Roy Dean, president of the company’s Insulating Systems Business. “It means continuing to find solutions and products that truly make the difference between just surviving and prospering,” he said.
At the core of Owens Corning’s business, green building and energy efficiency is one of four areas where the company is moving ahead.
“As a company, our products save the annual emissions of 200 million passenger cars or the use of 2 billion barrels of oil,” said Dean. “However, we know that’s not enough. With 71% of the total electricity in the U.S. used by homes and buildings alone, collectively, we have to take action.”
Among energy conservation initiatives and programs underway at Owens Corning:
- The Builder Energy Solution Calculator. To help support the Energy Policy Act, Owens Corning has created an “easy button” that leads builders to the best possible solutions for meeting Environmental Protection Agency guidelines and greatly reducing the energy footprint of the homes they build, receiving $2,000 per house in tax credits in the process.
- Owens Corning Duct Solutions. The company’s comprehensive duct solution products help contractors and builders put in systems that are 75% more energy-efficient. These systems reduce air leaks because they are sealed eight times better than uninsulated, unsealed sheet metal ducts. They also provide consumers with a much quieter home because fiberglass ducts absorb noise from heating and cooling equipment and fans, eliminate pops and pings caused by sheet metal ducts and reduce household noise spread through duct systems between rooms. To help drum up demand for these products, Owens Corning will soon be rolling out a “Monster” campaign targeting “the money-eating, noisy, comfort-draining beast that exists in basements across the country.”
- The R’s on Us® Program. Recognizing that new construction is the best opportunity to insulate exterior walls, this program offers the industry the chance to put in the optimal thermal solution at an unprecedented rate. “This is a small step and certainly part of other overall initiatives to build more energy-efficient homes,” said Dean. “However, this means that consumers will have a solution that will continue paying them back over the life of the home — which simply isn’t practical to do at any other time.”
With world headquarters in Toledo, Ohio, Owens Corning is a member of the National Council of the Housing Industry — The Supplier 100 of NAHB.
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