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Learn How to Market and Sell to the 50+ Home Buyer
 With America’s 50+ population estimated to hit 100 million by the year 2010, and the first generation of baby boomers turning 60 this year, the active adult market represents one of the fastest-growing segments of the housing industry.
Building for Boomers & Beyond: 50+ Housing Symposium 2006, held April 24-26 in Phoenix, will give attendees the keys to tap into the success of this market.
The symposium offers a variety of sales and marketing-related courses focused on capturing the attention of the 50+ home buyer:
- Boomers: Who They Are and How to Reach Them
This course provides insights about understanding boomers’ hot buttons and will show you how to create advertising that will get their attention and create the buzz you want.
- Launch Marketing
Learn what really goes on behind the scenes of an event to make it wildly successful. Learn how to ensure success and build a strong launch team.
- Sales Secrets that Produce Results
Maximize every selling opportunity by utilizing the latest new home sales approaches that help you connect with the customer’s agenda.
- What’s Different About Selling to Active Adults?
Active adults want an entirely different buying experience than their home buying counterparts. Hear how selling to active adults requires a paradigm shift in traditional sales techniques.
In addition to the sales and marketing program, the symposium offers courses in:
- Design and development
- Multifamily
- Operations
- Planning
To learn more about the symposium, visit Building for Boomers & Beyond: 50+ Housing Symposium 2006 on the NAHB Web site.
Pre-Registration Ends April 7
Pre-registration for the 50+ Housing Symposium ends Friday, April 7. On-site registration is $100 more. To register online, click here.
Hotel reservations are available at the symposium rate through Wednesday, March 22. Call 800-HILTONS (800-445-8667) for a hotel room.
 Find Out What Boomers Want
“Boomers on the Horizon: Housing Preferences of the 55+ Market,” available through BuilderBooks.com, can help you better build and market homes to this age group.
Capitalize on the niches, needs and opportunities of this rapidly growing market by learning their preferences. To view or purchase this publication online, click here, or call 800-223-2665.
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