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How Designations Have Helped Me — A Testimonial
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Beverly Koehn, GMB, CGA,MIRM, CMP, CAPS, CGR
Beverly Koehn & Associates |
As part of National Designation Month, Nation’s Building News talked with Beverly Koehn, GMB, CGA, MIRM, CMP, CAPS, CGR, about the value of NAHB's professional designations. Koehn, a sales and marketing professional, is the president of San Antonio, Texas-based Beverly Kohen & Associates, Inc.
Q. Have you ever won a customer or a job because of your NAHB designation?
Yes, several.
Q. How has your designation tangibly benefited your career?
Information shared in designation classes has given me real-world information on how the building industry operates.
Textbook strategies are great, but when you have the hands-on interaction with builders, remodelers and industry vendors, you find out the real intricacies of how the systems work and what the potential pitfalls are.
Q. How have you promoted designations among your peers?
I mention my designations in every venue I'm involved in. People always ask me what the "letters behind my name" stand for.
Q. Your home builders association?
Again, I require that every introduction includes my designations, plus I always tell people why I feel designations are so important in our industry.
Q. Why should consumers ask for designations from their builders?
Because they have voluntarily taken the extra steps to elevate their professional knowledge.
Education in our industry is not mandatory. Voluntary learning is always more rewarding — and enriching in my opinion.
Q. Why did you choose to pursue a designation through NAHB?
To enhance my knowledge of the business and to give me another advantage over my competition. In essence, to help me become more profitable!
 Lean More About NAHB Designation Courses
NAHB offers more than a dozen professional designations covering industry basics such as business management and marketing, as well as specialized classes, including aging-in-place programs, property management and more. For information about designations, go to www.nahb.org/designations.
For information about participating in or promoting National Designation Month, visit www.nahb.org/NDMTools or National Designation Month on the NAHB Web site.
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