Week of January 23, 2006
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Insider Sales, Marketing Info Now Available Online at NAHB

NAHB’s National Sales and Marketing Council (NSMC) recently launched an online new home sales and reference center to help home building sales and marketing professionals expand their knowledge and build their skills.

The reference center, called NAHB’s Sales & Marketing Channel, was unveiled at the 2006 International Builders’ Show in Orlando, Fla. and features articles and information from leading professionals on topics ranging from sales, marketing, advertising and branding to merchandising, public relations and sales training.

The channel also includes up-to-the-minute research and survey results as well as expert advice from industry veterans and insiders.

“This enhanced online service provides a straightforward way for members to access organized information under major industry topics,” said Michael Copp, assistant staff vice president of the National Sales and Marketing Council. “It is easy to use and will be continuously updated by council professionals.”

The channel is available free to NSMC members. For NAHB council members, the fee is $45 annually. For non-council members, the fee is $110. (The sales and marketing information and reference channel is only available to NAHB members.)

Information and topics available on the channel include:

Advertising — Instructions and tips about how to write effective ads, use graphics and build better ads

Branding  Instructions and tips about how to build a successful brand and how to integrate logos and graphics into your brand strategy and corporate image

Builder-Broker Relations — Information about why brokers and builders need each other, how small builders can use brokers and how to execute a successful broker program 

Merchandising  Information and tips about how to grab your customers’ attention through merchandising — from selling upgrades to making an impact with your customer 

Sales Management  Information, tips and techniques on managing and motivating your sales force, building profit and successful planning to meet sales goals 

NSMC members can access the sales and marketing channel and online reference center by clicking here.

NAHB council members can find more information by clicking here. NAHB members who are not members of an NAHB council can find more information by clicking here.

Strengthen Your Selling Game

Bill Webb, MIRM, shows you how to strengthen your selling game in “Sweet Success in New Home Sales,” available through BuilderBooks.com. This book provides powerful techniques for selling more homes and making more money while enjoying your professional life. To view or purchase this publication online, click here, or call 800-223-2665.

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