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Builders Can Help Guide New Product Development
The NAHB Research Center is looking for builders to join the Home Builders Online Research Panel, where they can draw on their experience in the industry to provide key information that will be the basis for making effective marketing and business decisions.
The panel was created to help product manufacturers improve the performance and durability of the nation’s homes.
Information from panelists provides the Research Center with insights into the perceptions, motivations, reactions and decision-making processes of home builders. The valuable feedback of the panel’s builder members is then put to work to help solve manufacturer problems and influence the development of new products.
Joining the panel is simple. Members are asked periodically to offer confidential responses to brief questionnaires. Membership is free, and participants earn points that can be traded in for cash and other gifts.
For more information, visit the NAHB Member Advantage booth (B11) at the International Builders’ Show this week, or join online.
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