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Cities where the remodeling business was especially brisk last year, he reported, were: Washington, D.C.; Philadelphia; Portland, OR; Phoenix; Los Angeles; San Francisco; Sacramento, CA; Pittsburgh; San Diego; Chicago; Kansas City, MO; Dallas; Tampa, FL; and Miami.
The industry is being helped by the country’s rapidly aging housing stock, Baker said. Homes built in the 1970s are accounting for a large share of the remodeling market as they hit the typical 25-30 year life cycle in which improvements start to be needed.
Spending at the higher end of the marketplace is also supporting growth, he said. The number of households spending $25,000 or more annually on remodeling doubled from 16% in 1995 to 31.2% last year. Still, 52% of spending by home owners was in the lower $10,000-$25,000 range.
When it comes to remodeling, immigrants have caught up fast with native-born home owners, according to Baker, and Hispanic households are leading the current surge in home improvement spending. That trend will only intensify as minorities increasingly become home owners; they are expected to account for nearly half of the increase in the home-owning population by 2015.
Across all racial lines, post-World War II baby boomers dominate today’s market, accounting for a 52% share, he said. Their contribution is projected to decline to 44% of the remodeling market by 2015, but they still won’t be overtaken by Generation Xers born from 1965-1974 and the Eco Generation that started in 1975.
Photo by Morris Semiatin
The NAHB University of Housing Offers Certified Graduate Redmodelor™ Designation
Certified Graduate Remodelor™ (CGR) is an exclusive professional designation designed to emphasize business management skills as the key to a professional remodeling operation. As a CGR, you become a member of an exclusive national program, gain recognition as an industry leader and call attention to yourself in a crowded marketplace. For more information on this designation program from the NAHB University of Housing, click here.
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