Get Hesitant Boomers To Buy Now!
Get Hesitant Boomers To Buy Now!
Tuesday, Aug. 12, 2008
2:00 p.m. - 3:00 p.m. EDT
Fee: $79 per phone site
Are you finding that even the boomers aren’t buying in today’s housing market? With accumulated wealth and plenty of home equity, many of these consumers easily qualify to buy a new home and have no trouble getting a mortgage. However, anxiety about selling their current homes is a major obstacle. So how do you persuade your potential 50+ customers that now really is a good time to buy?
Tune into the Get Hesitant Boomers to Buy Now! audio seminar coming up Tuesday, Aug. 12, from 2 p.m. to 3 p.m. EDT. Presented by the National Association of Home Builders and the NAHB 50+ Housing Council, this interactive program will show you ways to overcome these objections and motivate your 50+ buyer-prospects to move forward despite today's market conditions.
Participate and hear about:
- Why it’s more effective to rely on your strengths to motivate your prospects rather than take a reactive stance to the down market
- The psychology of today’s consumers and how to conquer their fears about buying in the current market
- Ways to educate buyers about their financial portfolio and why they might not have to wait
- Building value and offering incentives that won’t break the bank
- Making it easier for your buyers to sell their existing home
Panel:
Moderator – Rich Carlson, CAASH, MIRM, CMP, Carlson Communications,
Northborough
,
Mass.
Speaker – Deborah Blake, Pulte Homes/Del Webb,
Scottsdale
,
Ariz.
Speaker – Chuck Covell, Covell Communities,
Gaithersburg
,
Md.
Who Should Attend
- Those with an interest in 50+ housing issues
- Custom builders
- Small volume builders
- Remodelers
- New home sales and marketing professionals
By participating in the audio conference, you will earn 1.0 hours of continuing education credit for NAHB’s Certified Active Adult Specialist in Housing (CAASH) designation. For additional information on continuing education, contact the
University
of
Housing
at designations@nahb.com.
Click here to register for Get Hesitant Boomers to Buy Now! Companies, builders associations and local councils are encouraged to register and can participate with one site registration fee.
For more information on the audio conference or to submit a question to be asked during the audio conference, contact Jeff Jenkins at jjenkins@nahb.com or 800-368-5242 x8292.
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