Council Launches New Consumer Ad

The Council has launched a new consumer ad promoting members and the member directory. The ad will run in Hanley Wood's House Beautiful: Home Remodeling & Decorating, House Beautiful Kitchens/Baths, and House Beautiful Kitchen & Bath Planner.

Each magazine goes to approximately 300,000 consumers who are looking for home remodeling ideas. The ad directs consumers to the new Directory of Professional Remodelers, which is a list of all Council builder members.

The results from a brainstorming session during the Council's Public Affairs Committee meeting in Reno were used to create the ad, and it includes the words “integrity”, “educated”, “experienced” and “innovative”, which were deemed the best words to describe Council members.

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