The NAHB Research Center is calling on builders to help improve the affordability, performance, and quality of U.S. homes. During the 2007 International Builders' Show in Orlando, Fla., the Research Center will be hosting focus group sessions to draw on the experience of builders and other residential construction professionals to provide key information to shape manufacturers' products. Builders, remodelers, and trade contractors are encouraged to participate and voice opinions on new and existing building materials.

IBS focus groups also provide participants an opportunity to preview new products before they are made available to the public, modify prototypes to meet specific needs, influence those who can affect change, and benefit from a unique networking and educational forum. Feedback from participants is then applied to help manufacturers influence the design, development, and marketing of new and existing products and materials that building professionals rely on every day in the field.

Focus groups will be held Feb. 7 - 9, 2007 at the Rosen Plaza Hotel adjacent to the Orange County Convention Center. Participants will receive a cash incentive in appreciation of their time. Sessions are filling up quickly so registration is required to participate. Interested builders and trades should contact Ronda Oglesby at (800) 638-8556, ext. 6262 as soon as possible.

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