With nearly 200 registered sites awaiting the upcoming two hour-long teleconference, Ramp Up Your Sales & Marketing in a Changing Market, it's clear that builders and associates are eager to hear the latest advice from industry veterans.
The audio conference is slated to begin at 2 p.m. ET Wednesday, Dec. 12. Our panelists have been through market shifts in their careers and are eager to discuss their experiences and thoughts during an upcoming audio seminar what changes you should make to your sales and marketing efforts to thrive in today’s market.
A panel of sales and marketing experts will discuss successful techniques that are working for them.
The call will include a 40-minute presentation, followed by a 20-minute question-and-answer session.
Members are encouraged to e-mail questions to the panel in advance to Michael Copp at NAHB.
Topics will include the following:
- Minimizing objections: Understanding buyer needs, wants, abilities and fears
- Being innovative and offering incentives to buyers and employees
- Assessing your sales team
- Strategizing product mix — shopping the competition
- Reducing inventory
- Cutting costs
- Exploring legal means of collections
- Renegotiating credit
- Mortgage credit options for buyers
- Contingency contracts
- Financing tips
- Maximizing vendor, lender and supplier relationships
- And much more!
The speakers are Bonnie Alfriend Fellow, MIRM, Alfriend and Associates, Pebble Beach, Calif.; Daniel Levitan Fellow, MIRM, Levitan & Associates, Fort Lauderdale, Fla.; and Ross Robbins, MIRM, Lee Evans Group/Shinn Consulting, Inc., Littleton, Colo.
Free online registration is available by clicking here. For more information, read the audio seminar flyer by clicking here.
HBAs and local sales and marketing councils are encouraged to host the audio seminar at their association.
For more information, e-mail Michael Copp or call him at 800-368-5242 x8340.
The audio conference is co-hosted by the National Sales and Marketing Council and Biztools™ , NAHB’s comprehensive business management resource on the NAHB Web site.