January 30, 2012
Nation's Building News

The Official Online Weekly Newspaper of NAHB

Successful Women Share Professional Development Tips at IBS

A panel of successful women professionals in the building industry will appear at the NAHB International Builders’ Show to discuss the challenges they have encountered in their careers and how to set and meet professional goals.

Sponsored by NAHB’s Professional Women in Building Council, the educational session “Real Life Lessons: Taking Charge of Your Career in the Building Industry” will address how to take bold career steps and obtain the education, community support and mentors needed to successfully navigate the business world.

The session will take place on Friday, Feb. 10, at 1:30-3:00 p.m. in West 308A-B.

Panelists include:

  • Lorraine Martin, co-owner of M3 General Construction Resources LLC in Slingerlands, N.Y., which is a women-owned business that provides general contractor services particularly to women and minority groups.

  • Veronica Ramirez, CEO and president of Joseph Chris Partners in Kingwood, Texas, an executive search firm serving the commercial and residential development and construction, finance, investment, restoration, transit/transportation, civil infrastructure and medical/healthcare industries.

  • Joanne Theunissen, director of weatherization at Inspired Green in Lansing, Mich., where she works to improve the energy efficiency and comfort of her customers' homes.

Linda Hebert of Diversified Marketing and Communications in San Francisco will moderate the discussion.

Other education opportunities at the show focused on women in the construction industry include:

Wednesday, Feb. 8 

  • “Sister Act 2: The Laws of Attraction”
    1:30-3:00 p.m.
    West 308A-B

    The presentation will cover how to attract women customers through websites, social media marketing and onsite demonstrations.

  • “Time Management”
    3:30-5:00 p.m.
    West 304G-H

    The session will look at a variety of time management tools that will help business owners meet their work goals, identify their priorities and manage their time accordingly — increasing their efficiency and productivity in the process.

Thursday, Feb. 9

  • “Sweets and a Seat”
    11:30 a.m.-1:30 p.m.
    West 303B-C

    These informal roundtable discussions with women who are experts in the industry will focus on: balancing work and life responsibilities, opportunities for women in a male-dominated industry and marketing to maximize business.

Friday, Feb. 10

  • “Marketing to the Female New Home Buyer”
    10:00-11:30 a.m.
    West 313

    This session will discuss the best ways to market to today’s women, who are different from female buyers in previous generations and can be alienated by the wrong approach.

View complete details on PWB events at IBS.

For more information, email Lisa Leone at NAHB, or call her at 800-368-5242 x8455.

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