November 14, 2011
Nation's Building News

The Official Online Weekly Newspaper of NAHB

NAHB Offering Online Classes on How to Boost Business Using Social Media

NAHB members can now take a series of on-demand, online classes to learn how to effectively use social media to boost their productivity and increase their company’s bottom line.

NAHB’s new UGotClass program — created in partnership with the Learning Resources Network — offers classes such as “Marketing Using Social Media,” “Facebook for Business,” “YouTube for Business,” “Mobile Marketing,” “Creating Cell Phone Apps for Your Business” and other social media-related courses that members can take at their convenience and on their own schedule.

Several series of classes lead to a certificate in the Social Media of Business.

“In addition to being user-friendly, the UGotClass platform provides students with access to content that is accommodating to all learning styles,” said Andrea Raggambi, director of NAHB Distribution Services.

“You can engage on your own time and schedule and the instructors regularly post and respond to student assignments and questions in the discussion area, creating a feeling of real-time learning,” she said. “Instructors also will email students during the course to keep them on track, engaged and excited about upcoming content.”

Once participants register for a course, they can use their email addresses and passwords to access an online classroom and listen to lectures, view slides and take optional quizzes to determine what they have learned.

Classes in the Social Media of Business certification series began last week and will conclude on Dec. 2. Other classes required for the certification will conclude in March.

For additional information, visit the NAHB website; or email Paula Pagano, or call her at 800-368-5242 x8057.

'Social Media for Home Builders 2.0' Available at NAHB BuilderBooks

“Social Media for Home Builders 2.0: It’s Easier Than You Think,” available through NAHB BuilderBooks, demonstrates the power of social media through case studies and online outlets created specifically for the home building industry.

The publication explains how builder can use social media sites to build their brand, engage new and existing consumers, manage their online reputation and sell more homes.

To view or purchase this publication online, click here, or call 800-223-2665.

In Today’s Market, 'Think Sold!' With Help From NAHB BuilderBooks

Think Sold! Creating Home Sales in Any Market,” available at NAHB BuilderBooks, is a practical, how-to guide for developing the self-awareness, knowledge and skills needed to succeed in the competitive field of new home sales.

The book covers everything from the home buying process and new home financing to strategies for making better sales presentations and sizing up the competition. It teaches readers how to overcome customers’ concerns and provides specific examples of how to explain the benefits of new home features in customer-friendly language.

“Think Sold” provides insights on how to approach sales and life from a position of optimism that will create successful outcomes; how to improve upon potential customer prospecting and follow-up skills; and how to communicate effectively with various types of buyers and learn how to adjust communication strategies to increase rapport and alignment with buyers’ motives.

To view or purchase this publication online, click here, or call 800-223-2665.

Subscribe to Sales + Marketing Ideas Magazine for Cutting-Edge Information

For additional cutting-edge sales and marketing information, subscribe to NAHB’s Sales + Marketing Ideas magazine (

Click here to learn about membership benefits of the National Sales and Marketing Council and the Institute of Residential Marketing.



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