With marketing departments having to accomplish more with less, the webinar, “Creating the Modern Marketing Budget,” will explore how to create a budget that helps maximize current resources, while being able to adapt when housing starts recover.

Presented by the National Sales and Marketing Council (NSMC), the webinar will be from 2:00-3:00 p.m. ET on Wednesday, Nov. 9.

The webinar can help decision makers use what they now have to market their products more efficiently, while still preparing to hit the ground running when their local market picks back up.

Attendees will:

• Discover the new basics of budgeting
• Learn where to save and where to splurge
• Learn how to create flexibility in your budget before sales start turning around

Participants can earn one hour of continuing education credit toward their designations.

To Register

The fee is $19.95 for NSMC members, $24.95 for NAHB members and $44.95 for non-members.

To register online, visit the NAHB Webinar Wednesdays registration page; or call NAHB’s Office of the Registrar at 800-368-5242 x8338, or email registrar@nahb.org.

For more information, email Tamsin Ayer at NAHB, or call her at 800-368-5242 x8673.

In Today’s Market, 'Think Sold!' With Help From NAHB BuilderBooks

“Think Sold! Creating Home Sales in Any Market,” available at NAHB BuilderBooks, is a practical, how-to guide for developing the self-awareness, knowledge and skills needed to succeed in the competitive field of new home sales.

The book covers everything from the home buying process and new home financing to strategies for making better sales presentations and sizing up the competition. It teaches readers how to overcome customers’ concerns and provides specific examples of how to explain the benefits of new home features in customer-friendly language.

“Think Sold” provides insights on how to approach sales and life from a position of optimism that will create successful outcomes; how to improve upon potential customer prospecting and follow-up skills; and how to communicate effectively with various types of buyers and learn how to adjust communication strategies to increase rapport and alignment with buyers’ motives.

To view or purchase this publication online, click here, or call 800-223-2665.