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As most local membership managers and executive officers know, the NAHB Spike prize budget has been mostly eliminated for the 2011 and 2012 calendar year budget cycles.
The Spike Club is a recruitment program that awards points to participants based on the number of new members they recruit for their HBAs — with additional points awarded every time a new builder, remodeler or associate pays their annual membership invoice.
However, to facilitate the ongoing Spike recognition, the NAHB Membership Team has created a catalog — which has been mailed to each HBA — featuring an array of prize options that local membership planners can purchase to reward and recognize members who continue to contribute and advance through the ranks of the Spike Club.
NAHB is providing the catalog prizes at cost.
With four items in each of the 15 possible club categories, the Spike Prize Catalog offers an assortment of incentives — from desk accessories to Harley Davidson watches and cashmere shawls.
“We never had options like this before. The convenience and cost-effectiveness of the free items was great, but honestly, we appreciate the flexibility and variety this catalog gives us,” said Katherine Barthelemy, director of membership at the Home Builders Association of Greater New Orleans in Metairie, La.
“The primary goal of the catalog is to provide our local associations with the freedom to continue to recognize their members even during a time when NAHB can only offer certificates and lapel pins,” said William Deiss, executive director of membership for NAHB. “These items can be ordered at cost and easily purchased online directly from a promotional product supplier.”
The catalog is organized according to the traditional credit categories to make it easy for local membership planners to order according to the levels of the Spike program, but HBAs order from any category for any member.
All items are branded with the NAHB Spike Club logo, and range in price from a $2.75 coffee mug to a $226 lambskin jacket.
For more information, email Gabrielle Alahouzos at NAHB, or call her 800-368-5242 x8351.