NAHB BuilderBooks is hosting an upcoming webinar providing proven social media strategies that will help builders expand their presence online by improving search engine optimization.

The webinar will also provide tips on how to create content that attracts and engages prospective home buyers.

“He Said. She Said: Social Media for Home Builders 2.0” will be held from 2:00-3:00 p.m. EDT on Wednesday, May 25.

During the webinar participants will learn how to:

• Build a firm foundation for their social media marketing campaign
• Generate online buzz that will move prospective home buyers to visit their communities rather than simply browsing the company website
• Personalize the home buying experience

The program will feature Internet marketing experts Mitch Levinson, managing partner of mRelevance; and Carol Flammer, managing partner of mRelevance, president of Flammer Relations, Inc. and author of “Social Media for Home Builders 2.0: It’s Easier Than You Think.”

Participants are encouraged to email questions for the webinar to Flammer by Friday, May 20.

Participants will receive a complimentary copy of Flammer’s publication and can earn one hour of continuing education credit for their NAHB professional designation.

To Register

The webinar is $19.95 for NAHB council members, $24.95 for NAHB members and $44.95 for non-members.

To register, visit www.nahb.org/builderbookslive. Registrants will receive an email confirmation.

For more information, email Patricia Potts at NAHB, or call her at 800-368-5242 x8224.