A recent survey on home design trends by the American Institute of Architects indicates that buyers will not be seeking the same product mix that builders have previously offered.

To help builders discern what today’s buyers want, NAHB’s Business Management and Information Technology Committee and Builder magazine are presenting a free webinar, “New Horizons: Design Trends and Market Trends,” from 2:00-3:00 p.m. on Thursday, Feb. 3.

During the webinar, panelists will discuss the effects of the recent downturn on buyer expectations and demands. They will also provide insight into consumer buying trends and how they are evolving.

Attendees will also learn how these trends can affect their market and product mix and get pointers on how to stay ahead of consumer trends rather than constantly react and play catch-up as they continue to evolve.

The webinar is the last of a four-part series, “New Horizons Webinars: Setting a Course for Success in the New Market,” that began in September.

To Register

For more information and to register, visit www.nahb.org/newhorizons; or e-mail Marcia Childs at NAHB, or call her at 800-368-5242 x8388, or Agustín Cruz, x8472.

The New Horizons webinar series is sponsored by Simonton Windows and Therma-Tru Doors.