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NAHB’s National Sales and Marketing Council (NSMC) has recently announced the finalists for The National Sales and Marketing Awards — The Nationals — the largest and most prestigious competition for new-home sales and marketing professionals and communities.
Also know as Silver Award Winners, they are the top-vote recipients in more than 50 sales and marketing categories.
The Gold Award, the winners of each category, will be honored at The Nationals Gala on Wednesday, Jan. 12, at the 2011 NAHB International Builders’ Show in Orlando. The awards ceremony will be held at the The Peabody Orlando and is expected to draw more than 500 attendees.
Begun in 1982 as the Institute of Residential Marketing (MIRM) Awards, The Nationals recognize superior new home sales and marketing achievements in product and community design, advertising, marketing and sales achievements by individuals and sales teams.
“This year’s Silver finalists have done amazing things given the current economy,” said Gaye Orr, chairperson of the 2011 Nationals. “Now is not the time to doubt the housing industry but to celebrate all the accomplishments that we are still achieving.”
During a two-day judging process, a panel of six industry professionals from across the country selected this year’s Silver and Gold award winners from a field of more than 700 entries.
Most entrants submitted their materials digitally, a new process introduced this year.
The Nationals Gala will be the largest networking event for sales and marketing professionals at IBS. Cocktails, dinner and networking will be from 5:00-7:30 p.m., with the awards presentation beginning at 7:30 p.m.
Legends of Residential Marketing Also Honored
NSMC also will present the Legends of Residential Marketing, an award honoring builders and consultants who stand apart as leaders in the new home marketing field.
This year’s recipients include Richard Elkman, MIRM, president of Group Two Real Estate Marketing and Advertising; and the Green Companies and its founder, Alan Green, its president Dan Green, its managing director, Tony Green, and its CEO, David Caligaris.
Legends recipients are selected based upon their professionalism and commitment to the industry, along with the quality of their new home marketing.
The exclusive co-sponsors of The Nationals are MetLife Home Loans and MetLife Bank, N.A. Elite sponsors include Thermador and Wells Fargo. Preferred sponsors include AT&T Connected Communities, BDX and Washington Post Media.
Silver Award Winners Listed Online
For more information, e-mail Lisa Parrish, or call her at 800-658-2751.
“Think Sold! Creating Home Sales in Any Market,” available at NAHB BuilderBooks, is a practical, how-to guide for developing the self-awareness, knowledge and skills needed to succeed in the competitive field of new home sales.
The book covers everything from the home buying process and new home financing to strategies for making better sales presentations and sizing up the competition. It teaches readers how to overcome customers’ concerns and provides specific examples of how to explain the benefits of new home features in customer-friendly language.
“Think Sold” provides insights on how to approach sales and life from a position of optimism that will create successful outcomes; how to improve upon potential customer prospecting and follow-up skills; and how to communicate effectively with various types of buyers and learn how to adjust communication strategies to increase rapport and alignment with buyers’ motives.
To view or purchase this publication online, click here, or call 800-223-2665.
For additional cutting-edge sales and marketing information, subscribe to NAHB’s Sales + Marketing Ideas magazine (www.smimagazine.com).
Click here to learn about membership benefits of the National Sales and Marketing Council and the Institute of Residential Marketing.