A five-part, interactive webinar series from NAHB, now underway, is exploring a new home industry topics and trends including using social media to sell homes, green building, the cost of doing business, syndicate financing and home technology.

The “Building Conversations” series will feature industry experts from around the county who will share insider views on the five topics and encourage participants’ questions and comments during each webinar as well as afterwards through NAHB’s growing social media network.

The sessions will be held from 2:00-3:00 p.m. EDT on the second Thursday of each month from now through November (except for August). Replays of previously broadcast webinars are available.

Attendees can earn one hour of continuing education credit toward their NAHB designations for each session.          

The webinars include:

• “Cost of Doing Business,” Thursday, Sept. 9
  The webinar will highlight key findings from the 2010 Cost of Doing Business Study and how they affect builders’ business operations. Participants will understand how to interpret the study’s business metrics to determine how their businesses stack up against similarly-sized builders.
  
  
• “Syndicate Financing,” Thursday, Oct. 14
  When no credit is available, a next logical step for builders and developers to pursue is syndicate financing. Experts will discuss how to develop a proposal and locate partners. They will also address what to include in contracts and the pitfalls to avoid.
  
  
• “Green Building Codes & Standards,” Thursday, Nov. 11
  Participants will learn the latest benefits and breakthroughs from NAHB’s green building program.

Replays Available on Webinars Already Held

On-demand recordings of the webinars already held are available within a week of their live webcasts. On-demand participants who did not register for the live webcasts must register for the on-demand recordings. 

• “Using Social Media to Sell Homes,” held on June 10
  Carol Flammer, best-selling author of the book, “Social Media for Home Builders: It’s Easier Than You Think!” and other experts on social media provided tips and tools for using social media to build brands, engage customers and sell more homes.
  
  
• “Using Home Technology to Boost Profits,” held on July 8
  Expert panelists will illustrate how builders can work with electronic systems contractors (ESCs) to easily incorporate home technology into their projects — at every price point — to create a profit center for their businesses.

The fee for each webinar is $24.95 for NAHB members and $34.95 for non-members. The fee for the five-part series is $99.75 for NAHB members and $149.75 for non-members. Participants must be registered to hear a webinar or its rebroadcast.

To Register

To register, visit www.nahb.org/buildingconversations.

For more information about the Building Conversations webinar series or sign up for rebroadcasts, e-mail Mary Knowles at NAHB, or call her at 800-368-5242 x8057.