June is National Homeownership Month and NAHB is offering its members and home builders associations free online promotional materials ― including sample articles; radio, print and web banner advertisements; housing data and other consumer resources — to help highlight the benefits of homeownership and provide positive messages about the home building industry.

With the home buyer tax credits now gone as a major impetus for housing sales, it is critical for builders to promote the benefits of homeownership. As the employment situation continues to improve, housing demand is picking up. To capitalize on this opportunity, builders are being advised to promote today’s historic low mortgage interest rates, affordable home prices and the great selection of homes to choose from.

Promotional materials from NAHB also include the “Guide to Celebrating National Homeownership Month in June,” which provides tips and ideas on ways to celebrate the month, such as planning a news conference and holding a homeownership fair.

Members and HBAs can distribute the homeownership month information to their local news media throughout June or anytime during the year. Customizable articles can also be placed in special tabloid sections for home shows, parades of homes or other special events.

The National Homeownership Month Promotional Kit includes:

• Talking points on why it’s a great time for homeownership
• Economic reports and housing data — including a special report on tax benefits of homeownership.
• National Homeownership Month proclamation
• Ready-to-use print, radio and web banner advertisements
• Articles for home owners — ranging from how to get a mortgage, maintenance, new home trends to how to add value to your house

For more information on getting the message out to home owners and potential home buyers, visit www.nahb.org/homeownershipmonth; or e-mail Brooke Fishel at NAHB, or call her at 800-368-5242 x8061.

‘Social Media for Home Builders’ Available at NAHB BuilderBooks

“>Social Media for Home Builders: It’s Easier Than You Think,” available at NAHB BuilderBooks, demonstrates the power of social media through case studies and online outlets created specifically for the home building industry.

Learn how to use social media sites to build your brand, engage new and existing consumers, manage your online reputation and sell more homes.

To view or purchase this publication online, click here>, or call 800-223-2665.

In Today’s Market, 'Think Sold!' With Help From NAHB BuilderBooks

“Think Sold! Creating Home Sales in Any Market,” available at NAHB BuilderBooks, is a practical, how-to guide for developing the self-awareness, knowledge and skills needed to succeed in the competitive field of new home sales.

The book covers everything from the home buying process and new home financing to strategies for making better sales presentations and sizing up the competition. It teaches readers how to overcome customers’ concerns and provides specific examples of how to explain the benefits of new home features in customer-friendly language.

“Think Sold” provides insights on how to approach sales and life from a position of optimism that will create successful outcomes; how to improve upon potential customer prospecting and follow-up skills; and how to communicate effectively with various types of buyers and learn how to adjust communication strategies to increase rapport and alignment with buyers’ motives.

To view or purchase this publication online, click here, or call 800-223-2665.

‘Trillion Dollar Women’ Give Viewpoint, Objectives of Female Buyers

Though written for the female consumer, “Trillion Dollar Women: Use Your Power to Make Buying and Remodeling Decisions,” available at NAHB BuilderBooks, is a valuable resource for housing professionals to gain perspective on ways to better serve and market to this growing segment of customers.

According to a recent Harvard University study, women control 91% of home buying or remodeling decisions. “Trillion Dollar Women” provides builders and other housing professionals with a detailed look at the motivations, objectives and viewpoints of female buyers.

To view or purchase this publication online, click here, or call 800-223-2665.