Attendees of the upcoming webinar, “Using Home Technology to Boost Profits,” will learn that pre-installed home technology is no longer just for million-dollar custom homes and that prospective clients at every price point regularly seek technologies for the home that were once thought of as extravagant extras.

Hosted by NAHB’s Home Technology Alliance (HTA) and based on the NAHB Education course, “Home Technology Integration,” the webinar will be held from 2:00-3:00 p.m. EDT on Thursday, July 8.

A panel of experts will provide an overview of home technology, trends and how to market, sell and boost profits with technology.

Home builders and remodelers will also learn how to work with electronic systems contractors (ESCs) to easily incorporate home technology into their projects and construction schedules and learn more about the HTA.

Participants will:

• Gain an understanding of structured wiring and installed home technology like home theater/audio and lighting and environmental controls
  
  
• Learn ways home technology can be a potential profit center for their business and a way to set themselves apart from competitors
  
  
• Get a realistic view of home technology pricing and installation methods
  
  
• Understand how to incorporate home technology options into their sales and marketing plans

The panel includes Ric Johnson, president and CEO of Right@Home Technologies, a builder and home technology integration course instructor; S. Robert August, MIRM, CMP, CSP, MCSP, CAASH, founder and president of S. Robert August & Company, a sales, marketing and management firm; and Dan Fulmer, president of FulTech Solutions.

Webinar registrants will receive one hour of continuing education credit for all NAHB professional designations.

To Register

To register, visit www.nahb.org/buildingconversations.

The fee is $24.95 for NAHB members and $34.95 for non-members.

For more information, e-mail Mary Knowles at NAHB, or call her at 800-368-5242 x8057.

‘Building Conversations’ Series

The webinar is part of the five-webinar series, “Building Conversations: Smart Trends, Vital Topics,” which continues through November. Other topics include:

• “Cost of Doing Business,” Thursday, Sept. 9
  The webinar will highlight key findings from the 2010 Cost of Doing Business Study and how they affect builders’ business operations. Participants will understand how to interpret the study’s business metrics to determine how their businesses stack up against similarly-sized builders.
  
  
• “Syndicate Financing,” Thursday, Oct. 14
  When no credit is available, a next logical step for builders and developers to pursue is syndicate financing. Experts will discuss how to develop a proposal and locate partners. They will also address what to include in contracts and the pitfalls to avoid.
  
  
• “Green Building Codes & Standards,” Thursday, Nov. 11
  Participants will learn the latest benefits and breakthroughs from NAHB’s green building program.
  
  
• “Using Social Media to Sell Homes,” held on June 10
  Carol Flammer, best-selling author of the book, “Social Media for Home Builders: It’s Easier Than You Think!” and other experts on social media provided tips and tools for using social media to build brands, engage customers and sell more homes.

The fee for each webinar is $24.95 for NAHB members and $34.95 for non-members. The fee for the five-part series is $99.75 for NAHB members and $149.75 for non-members. Participants must be registered to hear a webinar or its rebroadcast.

For more information about the series or for rebroadcasts, e-mail Mary Knowles, or call her at x8057.