The Official Online Weekly Newspaper of NAHB
With National Remodeling Month less than four weeks away, NAHB has developed free, new online resources to help remodelers promote their businesses — and local councils promote the profession — in May.
The 2010 Remodeling Month Toolkit, available on the NAHB Web site, includes press releases, articles, consumer tips, public service announcements, remodeling month proclamations and guidelines for conducting marketing campaigns to promote the benefits of remodeling and emphasize the advantages of hiring a professional remodeler.
These resources, available to NAHB members only, can be downloaded and customized for use by home builders associations and local remodelers councils.
The toolkit also provides some new tips for promoting remodeling month, which include planning events, using social media, promoting aging in place and green remodeling and more.
“These great resources can help boost awareness about the benefits of hiring a professional remodeler,” said NAHB Remodelers Chairman Donna Shirey, CGR, CAPS, CGP and president of Shirey Contracting in Issaquah, Wash. “And local associations can help promote themselves and their members by taking advantage of these helpful tools.”
Members can download and customize the materials in the kit to address the needs of their local market.
The toolkit includes:
Consumer Information Pieces
- Top Five Maintenance Projects
- Consider Upgrading Your Home During National Remodeling Month
- Get the Best Bang for Your Remodeling Buck
- Add Green to Your Home — and Your Pocketbook — By Remodeling
- Remodel Within Your Limits: Tips on Coming in Under Budget
- Small Remodels Bring Big Rewards
- Top Ways to Add Value to Your Home
Marketing Tools
- Remodeling Column Service Web Site
- Remodeling Month Frequently Asked Questions
- Sample Public Service Announcements
- Letter Requesting Airing of Public Service Announcements
- Sample "May Is Remodeling Month" Proclamation
- Letter Requesting Proclamation
Press Materials
- Why Hire a Professional Remodeler?
- How to Hire a Professional Remodeler
- The Value of Hiring a Professional Remodeler
- Five Tips for a Successful Home Remodel
- If You Want the Job Done Right, Hire a Professional Remodeler
- Tax Benefits Increased on Energy-Efficient Home Improvements
Communications Campaign Tools
- Tips for Making the Most of Remodeling Month
- Remodeling Month Frequently Asked Questions
- Step-by-Step Guide
- Creating a Successful Communications Campaign
- Guidelines for Media Queries on Remodeling
- The Art of Council Public Relations
- NAHB PR Toolkit
- NAHB Remodelers Toolkit
To Download Remodeling Month Material
To download toolkit material, visit www.nahb.org/remodelingmonth.
For more information, e-mail Kelly Mack at NAHB, or call her at 800-368-5242 x8451.
Learn How to Run a Successful Remodeling Company
“The Paper Trail: Systems and Forms for a Well-Run Remodeling Company,” available through BuilderBooks.com, shows how to use proven management systems to run a successful remodeling company.
The publication includes a CD containing 160 essential forms and documents — culled from successful remodelers across the country — that you can customize to suit your business needs.
To view or purchase this publication online, click here, or call 800-223-2665.
'How to Find a Professional Remodeler' Brochures Available at BuilderBooks.com
"How to Find a Professional Remodeler," available at BuilderBooks.com, promotes the professionalism of your remodeling business by offering a wealth of valuable advice to customers on the process of selecting a remodeler.
The newly updated brochure highlights the before and after photos of the most frequently remolded rooms in the house.
To view or purchase this publication online, click here, or call 800-223-2665.