NAHB’s Membership Defenders are back just in time for National Membership Day on May 25 to help home builders associations build their membership strength, one member at a time.

This year’s “Superhero” campaign features new tools, a lead list and other valuable resources that will enable HBAs to recruit new members and bring former members back as well as promote the power of participation.

New this campaign are National Membership Day Edit-Me Articles — five focused articles that set the stage for National Membership Day; reinforce the importance of participation; talk the talk and walk the walk; help build strong relationships; and ask for the time to build membership.

All the articles can be edited and trimmed and used in HBA publications and communications as messages from the HBA president, membership committee chair or other appropriate membership recruiters. The Edit-Me articles can be downloaded at www.nahb.org/membershipdefenders.

Other Resources

Other resources available to HBAs include:

• Two postcards to cultivate new prospects and re-engage members who have left the fold. The postcards are free while supplies last and can be ordered at www.nahb.org/materialsordering.
• A lead list for all participating local associations of non-member IBS registrants within the HBA’s service area. The lists will be e-mailed to the associations.

Opt In to the Membership Day Campaign

HBAs can join the National Membership Day campaign by visiting www.nahb.org/membershipdefenders.

This year, Spike credits for participating associations will double during May. In addition, NAHB is not requesting state associations to join the annual campaign.

For more information, visit www.nahb.org/membershipdefenders, or call the National Membership Defenders hotline at 800-899-6242.