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Toolkit Helps NAHB Members Market New Homes Month
In April, NAHB will be celebrating New Homes Month to highlight the benefits of homeownership and, in particular, buying a new home.
Late last year, the $8,000 first-time home buyer tax credit was extended and a new $6,500 repeat buyer tax credit was introduced, providing an extra benefit for potential home buyers to move off the fence and into their new home.
In order to qualify for the credit, however, prospective buyers need to sign a contract by the end of April, which makes New Homes Month the perfect opportunity to get last minute buyers into the home of their dreams before it is too late.
Among other points that home builders can emphasize to attract buyers:
- New homes today are better than ever before, with numerous features and amenities to accommodate today’s discerning home buyers and their busy lifestyles. New technologies, more efficient square footage and improved layouts make today’s new homes more comfortable and livable than at any time in the past.
- New homes are also built to be more energy-efficient. In fact, new homes built today include features that can make them more than twice as energy-efficient as new homes were just 20 years ago.
To help its members take full advantage of New Homes Month, NAHB is providing a free, online promotional toolkit packed with resources and materials for builders and local associations to use throughout the month and tips for maximizing these resources with New Homes Month activities in April — such as spring homes shows or parades of homes and other special events.
The toolkit includes a series of articles, advertisements, consumer flyers and other resources to help maximize the potential of New Homes Month and also promote the home buyer tax credit.
To view the resources available in the New Homes Month promotional toolkit, click here.
For more information, e-mail Brooke Fishel at NAHB, or call her at 800-368-5242 x8061.
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