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Webinar to Discuss Selling to 50+ Buyers in New Decade
Participants in the upcoming webinar, “The ‘New Deal’ for Selling in the New Decade,” will learn how experts are redefining the "four Ps" of marketing — people, process, pursuit and purchase — for the 50+ market and how they can be applied to provide a higher probability of sales success.
The hour-long webinar will begin at 2:00 p.m. EDT on Wednesday, March 31.
The webinar is free to NAHB 50+ Housing Council members. The fee is $69 for other NAHB members and $100 for non-members.
Panelists include:
- Todd Harff, CAASH, of Creating Results, and Jane Marie O’Connor, CAASH, MIRM, CMP, CAPS, of 55 Plus, LLC. Both served as content providers for the sales and marketing courses for NAHB’s Certified Active Adult Specialist in Housing (CAASH) designation.
- Barbara Kleger, CAASH, of 55+ Consulting, a division of KD Partners, LLC, have helped hundreds of clients market and sell 50+ communities across the country.
Participants can receive one hour of continuing education credit for CAASH, MIRM, MCSP, CSP, CMP and other NAHB designations.
To Register
To register for the webinar, click here.
For a list of upcoming 50+ Housing Council webinars and to view past webinars, visit www.nahb.org/50pluswebseminar .
For more information, e-mail Jeff Jenkins at NAHB, or call him at 800-368-5242 x8292.
 Find Out What the 45+ Housing Market Wants
“Right House, Right Place, Right Time: Community and Lifestyle Preferences of the 45+ Housing Market,” available through BuilderBooks.com, will help determine the right design, home features and amenities to attract boomer home buyers in your market.
Author Margaret A. Wylde guides readers through the latest survey results on this important consumer group and explains what their responses mean for today’s and tomorrow’s home building industry.
To view or purchase this publication online, click here, or call 800-223-2665.
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