NBN Online for the week of February 1, 2010

(Plain Text Version) for full graphical version, click here.

In This Issue:

Front Page
Builders Looking to Repair Broken Home Finance System
High Unemployment Levels Put Housing on Slow Growth Track
Builders Need to Act Fast on Home Buyer Tax Credit
Nation's Building News Begins Biweekly Publication
Coast to Coast
Lifelines Dry Up for Mortgage Lending
Politics & Government
Builders Continue to Battle Unfair Health Care Bill Provision
Economics & Finance
New-Home Sales Decline in November, Inventories Slim
Housing Starts Down in December, But Permits Rise
Economy, Foreclosures Take Toll on Builder Confidence
Returning Home Buyers Show a Shift in Preferences
FHA Announces Tighter Lending Requirements
IRS Updates Form 5405 for Home Buyer Tax Credit
Useful Links to Monitor Economic and Housing Trends
Tips
Builders’ Tip: Protecting Stairs During Drywall Installation
builders show
Crowds at IBS More Upbeat About Prospects for 2010
50Plus Housing
Social Activities Not at the Top of 55+ Home Buyer Wish List
It’s Not Easy Getting a Handle on What 55+ Home Buyers Want
Sales
NAHB Names Gold Award Winners of The Nationals
‘Think Sold!’ Provides the Tools to Sell Homes, Even in a Slow Market
Multifamily
Research Center Certifies First Green Multifamily Buildings
Remodelers
Remodeling Poised to Enter Early Phase of Recovery
Apply for NAHB Remodelers Leadership Grant by Friday, Feb. 5
Education
Education Calendar
environment
Remodelers Advised to Apply Now for Lead Certification
Green Building
Appraisals Impeding Wider Use of Green Products
Builders See Cost Savings Move Green Into the Mainstream
Builder Rebate Program Helps Owners Weatherize Homes
Green Building Awards Deadline Is Feb. 3
Greening Missouri Homes Conference Set for March 16-17
home builders institute
Construction Management Contest Winners Announced
Building Products
Pella to Hold 30 ‘ProExpo’ Events Around the Country
TV
NAHB-Produced Programs on the DIY Network
Endowment
Education Scholarship Fund Created to Honor Joe Robson
Evans Scholarship Fund Awards $41,000 to 13 Students
Association News
Nation’s Home Builders Elect Leadership for 2010
Hall of Fame Builder F. Coin Campbell, Jr. Dies at 85
Let Love Bloom This Valentine’s Day With FTD 20% Discount
FedEx Offers Big Savings on Shipping
Members, Take Advantage of Special Offers From Hertz
Speakers Wanted for 2011 International Builders’ Show
Calendar of Events
NAHB Career Center

Related Articles

‘Think Sold!’ Provides the Tools to Sell Homes, Even in a Slow Market

NAHB Names Gold Award Winners of The Nationals

NAHB honored the year’s most outstanding work in residential real estate sales, marketing and design at The National Sales and Marketing Awards gala — known as The Nationals — during the 2010 International Builders’ Show in Las Vegas last month.

Hosted by NAHB’s National Sales and Marketing Council, The Nationals is the largest and most prestigious competition for new-home sales and marketing professionals and communities.

A diverse panel of industry professionals from across the country selected Gold award winners from more than 700 entries.

Several top award winners include:

Community of the Year Gold Awards

Community of the Year (Suburban)

  • Villebois
    Wilsonville, Ore.
    Builder: Costa Pacific Communities
    Marketing Director: Rudy Kadlub
    Architect: Lee Iverson, Iverson Architects
    Interior Designer: Ellisa Hays Designs
    Ad Agency: Miles Strategic DNA

Community of the Year (Urban)

  • One Bloor
    Toronto, Ont.
    Builder: Bazis Internationals, Inc.
    Marketing Director: Joe Latobesi
    Architect: Roy Varacalli, Burka Architects
    Interior Designer: Andrea Kantelberg
    Ad Agency: Montana Steele Advertising
    Sale Office: Robert Hawrylak at Solutionworx
    Landscape Designer: NAK Design

Individual Achievement Honors

Rookie Salesperson of the Year

  • Dara Commorata
    The Marketing Directors, Inc.
    New York

Salesperson of the Year

  • Dawn Nassaney
    The Marketing Directors, Inc.
    New York

Sales Team of the Year

  • in2ition
    Mississauga, Ont.

Marketing Director of the Year

  • Carol Daniels
    Rose & Womble Realty Company, New Homes Division
    Suffolk, Va.

Sales Manager Team of the Year

  • Debbie Cosic and Mira Tomljenovic
    in2ition
    Mississauga, Ont.

Legends

The Legends of Residential Marketing Award, instituted in 1992, honors builders and consultants who stand apart as leaders in the new home marketing field. The Legends are selected for their professional commitment to the industry and new home community marketing innovations:


Sales And Marketing Council of the Year

Best SMC of the Year — Under 250 Members

  • Atlanta Sales & Marketing Council of the Greater Atlanta Home Builders Association
    Tucker, Ga.

Best SMC of the Year — Over 250 Members

  • Triangle Sales & Marketing Council of North Carolina
    Raleigh, N.C.

For a complete list of Gold and Silver winners, as well as details and history of The Nationals, visit www.thenationals.com.

"The focus of this year’s Nationals awards is to celebrate the innovation, creativity and endurance of our profession," said Sheri Jackson, chair of The Nationals. "Despite the negative effects of the economic downturn, our industry continues to produce good work and we need to make sure we recognize the sales and marketing professionals who have made that happen."

For more information, e-mail Lisa Parrish, or call her at 800-658-2751.



‘Social Media for Home Builders’ Available at BuilderBooks.com

Social Media for Home Builders: It’s Easier Than You Think,” available at BuilderBooks.com, demonstrates the power of social media through case studies and online outlets created specifically for the home building industry.

Learn how to use social media sites to build your brand, engage new and existing consumers, manage your online reputation and sell more homes.

To view or purchase this publication online, click here, or call 800-223-2665.



In Today’s Market, 'Think Sold!' With Help From BuilderBooks

Think Sold! Creating Home Sales in Any Market,” available at BuilderBooks.com, is a practical, how-to guide for developing the self-awareness, knowledge and skills needed to succeed in the competitive field of new home sales.

The book covers everything from the home buying process and new home financing to strategies for making better sales presentations and sizing up the competition. It teaches readers how to overcome customers’ concerns and provides specific examples of how to explain the benefits of new home features in customer-friendly language.

“Think Sold” provides insights on how to approach sales and life from a position of optimism that will create successful outcomes; how to improve upon potential customer prospecting and follow-up skills; and how to communicate effectively with various types of buyers and learn how to adjust communication strategies to increase rapport and alignment with buyers’ motives.

To view or purchase this publication online, click here, or call 800-223-2665.



‘ValueMatch Selling for Home Builders’ Available at BuilderBooks.com

ValueMatch Selling for Home Builders,” available through BuilderBooks.com, presents a selling process that focuses on selling feelings and appealing to prospective buyers’ emotional need to buy a new home in today’s market rather than product.

Learn how to build rapport with prospective home buyers, meet their needs, make powerful presentations that are focused on their values and go for the close.

To view or purchase this publication online, click here, or call 800-223-2665.



Subscribe to Sales + Marketing Ideas Magazine for Cutting-Edge Information

For additional cutting-edge sales and marketing information, subscribe to NAHB’s Sales + Marketing Ideas magazine (www.smimagazine.com). 

Click here to learn about membership benefits of the National Sales and Marketing Council and the Institute of Residential Marketing.

 


 

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