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Home Depot to Sell Martha Steward Paint
The Home Depot announced earlier this month that it is working to develop an exclusive Martha Stewart Living brand of interior and exterior paint.
The company also said it would be selling Martha Stewart Clean, a new Eco Options-certified line of cleaning products.
The Martha Stewart Living paint palette will consist of 280 handpicked colors created by Martha Stewart and the Martha Stewart Living Omnimedia, Inc. (MSLO) team. All colors will be available in four interior and two exterior sheens. In addition, the paint palette will be available in 8-ounce tint-able testers, and 12 of “Martha’s Picks” will be available pre-tinted.
The paint is expected to be available in The Home Depot stores across the U.S. and Canada in March, and the cleaning products will be on shelves next month.
In September, The Home Depot announced a partnership with MSLO that will weave the Martha Stewart Living brand throughout many of the store’s existing do-it-yourself categories, including outdoor living and home organization products.
Headquartered in Atlanta, The Home Depot is a member of the National Council of the Housing Industry — The Leading Suppliers of NAHB.
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