Promote Green Building Locally With New PR Resources
The NAHB green building toolkit has been extensively updated and new resources have been created for home builders associations and members interested in promoting green building in their local community.
The resources are broken down into two different categories — general green building and NAHBGreen affiliated programs.
The general green building public relations materials include a media fact sheet, a consumer-focused brochure, a press release template and talking points, among others. These resources are available to any HBA or NAHB member regardless of their affiliation status with NAHBGreen.
For HBAs that are affiliated with NAHBGreen, resources are available to promote your local program, including press release templates for both new and existing programs, talking points, two print ads, customizable articles and Web banner ads.
Also included is a public relations guide that provides guidance on how to use these resources, as well as how to plan consumer and media events in your local community.
These resources can be found on the NAHB Web site at www.nahb.org/greentoolkit. You must be logged in as an NAHB member to access the materials.
For more information, e-mail Brooke Fishel at NAHB, or call her at 800-368-5242 x8061.