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Webinar to Discuss Marketing Tools to Help Prepare for Recovery
Participants in the upcoming webinar, “50+ Housing: Are You Prepared for the Recovery?” will learn about marketing tools that will help them position their company to take advantage of the 50+ market’s eventual recovery.
Sponsored by the NAHB 50+ Housing Council, the hour-long webinar begins at 2:00 p.m. EST on Thursday, Nov. 12.
The webinar is free to NAHB 50+ Housing Council members. The fee is $69 for other NAHB members and $100 for non-members.
In today's increasingly competitive marketplace for active adult home buyers, the integration of online and onsite marketing will be more important than ever. During the webinar, industry marketing experts will share practical ideas and information to help participants achieve greater success through integrated marketing.
Panelists include:
- Rich Carlson, CAASH, MIRM, CMP, of Carlson Communications in Northborough, Mass., and author of “Are You Prepared for the Recovery? A Practical Guide to Help Real Estate Professionals Prepare Now to Achieve Greater Success in the Recovery and Beyond.” Carlson will provide ideas on how to develop more focused marketing messages.
- Meredith Oliver, MIRM, MCSP, CSP, CMP, of Meredith Communications in Orlando. Oliver will present practical ideas on how to develop a proactive online marketing strategy.
- Lita Dirks, CAASH, MIRM, CMP, of Lita Dirks & Co. in Greenwood Village, Colo. Dirks will illustrate how to create an emotional onsite marketing experience that helps to accelerate prospects' decisions to buy or rent.
John Rod, of 20 Twenty Graphics in Wall Township, N.J., will be the moderator.
Participants can receive one hour of continuing education credit for CAASH, MIRM, MCSP, CSP, CMP and other NAHB designations.
To Register
To register for the webinar, click here.
For a list of upcoming 50+ Housing Council webinars and to view past webinars, visit www.nahb.org/50pluswebinar.
For more information, e-mail Jeff Jenkins at NAHB, or call him at 800-368-5242 x8292.
 Find Out What the 45+ Housing Market Wants
“Right House, Right Place, Right Time: Community and Lifestyle Preferences of the 45+ Housing Market,” available through BuilderBooks.com, will help determine the right design, home features and amenities to attract boomer home buyers in your market.
Author Margaret A. Wylde guides readers through the latest survey results on this important consumer group and explains what their responses mean for today’s and tomorrow’s home building industry.
To view or purchase this publication online, click here, or call 800-223-2665.
 ‘Browsers to Buyers’ Available at BuilderBooks.com
“Browsers to Buyers,”available through BuilderBooks.com, delivers the proven methods necessary to develop or improve your online new home sales program.
This essential guide provides an easy-to-follow roadmap leading to a successful online sales program that will help builders attract and capture more qualified buyers.
To view or purchase this publication online, click here, or call 800-223-2665.
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