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Sept. 17 Audio Seminar to Discuss Taking Advantage of Downturn
When the dust of the housing shakeup settles, the builders and housing industry professionals left standing will be those who made plans for the future.
To help builders, remodelers, architects, planners, designers, sales and marketing professionals, contractors and other industry professionals position their companies to take advantage of the downturn, NAHB's National Sales and Marketing Council is sponsoring an audio seminar, “Beyond the Best-Case Scenario,” beginning 2:00 p.m. EDT on Thursday, Sept. 17.
During the seminar, building industry management and sales consultants Ross Robbins, CMP, CSP, MIRM, of Lee Evans Group/Shinn Consulting, Inc.; and Manny Schatz, CAASH, CGP, CMP, MIRM, of PBS, Inc., will discuss a three-step strategic process that can help guide business owners to realistically plan and prepare for the future.
The strategic process presented will help put business owners in the driver’s seat, explaining how owners can be more realistic about their options by making decisions deliberately instead of desperately.
The panelists also will explain how business owners can effectively use their resources to develop a vision for the future while staying focused on their day-to-day needs.
Registrants will receive:
- 1.0 hour continuing education credit toward NAHB's professional designations
- Unlimited access to an online copy of the seminar for future reference
- A 20% BuilderBooks discount for “Think Sold! Creating Home Sales in Any Market,” a practical how-to guide for developing the self-awareness, knowledge and skills needed to succeed in the competitive field of new home sales. Participants will receive a discount code for the publication after registering for the audio seminar.
To Register
The hour-long audio seminar will include presentations by the panelists and questions from the audience. E-mail questions to nsmcaudio@nahb.com through Friday, Sept. 11.
The fee is $39 per phone site for NAHB members, $59 for non-members.
For information or to register, visit www.nahb.org/BestCaseAudio.
 Tax Credit Web Site Looks at Opportunity of a Lifetime
Builders and other industry professionals can help spur home sales by referring prospective first-time home buyers to www.federalhousingtaxcredit.com. The NAHB Web site provides detailed information on the $8,000 federal tax credit for first-time home buyers included in the economic stimulus legislation signed into law by President Obama.
Consumers can use the Web site to find information on the tax credit – including a detailed question and answer section. It also includes information about other housing-related and small business measures in the legislation and a number of home-buying resources for consumers.
Spanish Version Also Available Online
A Spanish version of this increasingly popular Web site is also available to provide detailed information on the tax credit to Spanish-speaking first-time home buyers.
Industry professionals are encouraged to highlight either tax credit Web site when marketing to their potential first-time home buyer market.
 In Today’s Market, 'Think Sold!' With Help From BuilderBooks
“Think Sold! Creating Home Sales in Any Market,” available at BuilderBooks.com, is a practical, how-to guide for developing the self-awareness, knowledge and skills needed to succeed in the competitive field of new home sales.
The book covers everything from the home buying process and new home financing to strategies for making better sales presentations and sizing up the competition. It teaches readers how to overcome customers’ concerns and provides specific examples of how to explain the benefits of new home features in customer-friendly language.
“Think Sold” provides insights on how to approach sales and life from a position of optimism that will create successful outcomes; how to improve upon potential customer prospecting and follow-up skills; and how to communicate effectively with various types of buyers and learn how to adjust communication strategies to increase rapport and alignment with buyers’ motives.
To view or purchase this publication online, click here, or call 800-223-2665.
 Subscribe to Sales + Marketing Ideas Magazine for Cutting-Edge Information
For additional cutting-edge sales and marketing information, subscribe to NAHB’s Sales + Marketing Ideas magazine (www.smimagazine.com).
Click here to learn about membership benefits of the National Sales and Marketing Council and the Institute of Residential Marketing.
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