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Enter the 2010 National Sales and Marketing Awards
Enter your best in new home sales, marketing and design for the 2010 The Nationals — the National Sales and Marketing Awards, the largest and most prestigious competition for new-home sales and marketing professionals and communities.
Sponsored by NAHB’s National Sales and Marketing Council, The Nationals honor the best in architectural achievement, product and community design, advertising and promotion, interior merchandising, Web site design, individual and team sales achievement and more.
The awards — which recognize innovation and excellence in 53 categories — are open to individual sales and marketing professionals, home builders, associates and sales and marketing councils.
“The role of sales and marketing is even more critical, particularly in this challenging housing market,” said Sheri Jackson, MIRM, of Fonville Morisey & Barefoot, a Raleigh, N.C.-based new home sales and marketing firm, and chair of the 2010 Nationals. “The awards celebrate the hard work and achievements of the best new home sales and marketing professionals in our industry, and I am thrilled to be a part of it.”
New residential projects with homes available for sale between Sept. 1, 2008 and Sept. 1, 2009, along with individual categories and local sales and marketing council categories covering the same time period, are eligible to enter.
New award categories for 2010 include:
- Online Sales Counselor
- Integrated Internet Marketing Campaigns — including Social Media
- Strategic Sales Promotion
- Outdoor Living Space
- Model Home Makeover
- Staging of a New Home
- On The Boards Community
All entries, including fees and exhibits, are due by Oct. 2. Late entries will be accepted by Oct. 9, with an additional fee.
To Apply
For complete entry guidelines and entry forms, visit www.thenationals.com.
For more information, e-mail Lisa Parrish, or call her at 800-658-2751.
 Tax Credit Web Site Looks at Opportunity of a Lifetime
Builders and other industry professionals can help spur home sales by referring prospective first-time home buyers to www.federalhousingtaxcredit.com. The NAHB Web site provides detailed information on the $8,000 federal tax credit for first-time home buyers included in the economic stimulus legislation signed into law by President Obama.
Consumers can use the Web site to find information on the tax credit – including a detailed question and answer section. It also includes information about other housing-related and small business measures in the legislation and a number of home-buying resources for consumers.
Spanish Version Also Available Online
A Spanish version of this increasingly popular Web site is also available to provide detailed information on the tax credit to Spanish-speaking first-time home buyers.
Industry professionals are encouraged to highlight either tax credit Web site when marketing to their potential first-time home buyer market.
 In Today’s Market, 'Think Sold!' With Help From BuilderBooks
“Think Sold! Creating Home Sales in Any Market,” available at BuilderBooks.com, is a practical, how-to guide for developing the self-awareness, knowledge and skills needed to succeed in the competitive field of new home sales.
The book covers everything from the home buying process and new home financing to strategies for making better sales presentations and sizing up the competition. It teaches readers how to overcome customers’ concerns and provides specific examples of how to explain the benefits of new home features in customer-friendly language.
“Think Sold” provides insights on how to approach sales and life from a position of optimism that will create successful outcomes; how to improve upon potential customer prospecting and follow-up skills; and how to communicate effectively with various types of buyers and learn how to adjust communication strategies to increase rapport and alignment with buyers’ motives.
To view or purchase this publication online, click here, or call 800-223-2665.
 Subscribe to Sales + Marketing Ideas Magazine for Cutting-Edge Information
For additional cutting-edge sales and marketing information, subscribe to NAHB’s Sales + Marketing Ideas magazine (www.smimagazine.com).
Click here to learn about membership benefits of the National Sales and Marketing Council and the Institute of Residential Marketing.
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