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June 10 Webinar Presents Survey of What Boomers Want
The preferences of baby boomers and their older cohorts as they reposition themselves for their final home purchase in the face of the financial markets turmoil will be discussed during the first in a series of Web seminars beginning at 3:00 p.m. EST on Wednesday, June 10.
The seminar, “55+ Housing by the Numbers (Part I),” will examine the most recent research conducted by NAHB and the MetLife Mature Market Institute (MMI). The seminar is presented by NAHB’s 50+ Housing Council.
Industry experts will analyze data from the most recent American Housing Survey by the U.S. Census Bureau, discuss relevant trends that have emerged over time and provide participants with a profile of today's 55+ consumers.
Seminar participants will also:
- Find out what motivates 55+ consumers to move into a new home or community
- Discover who the 55+ customers really are — including age, education, income and employment status
- Learn about the shopping habits of 55+ buyers and renters and the methods they prefer to finance new-home purchases
- Get a checklist of amenities and design features that consumers prefer
- Hear how older consumers are faring in the current housing market and how this will impact residential construction
- Get the latest forecast for the 55+ housing industry through 2010
To Register
The Web seminar is free to 50+ Housing Council members; $69 for NAHB members; and $100 for non-NAHB members.
Register by Tuesday, June 9 by clicking here. Participants will need an NAHB login and password to register.
For more information, e-mail Jeff Jenkins at NAHB, or call him 800-368-5242 x8292.
 Find Out What the 45+ Housing Market Wants
“Right House, Right Place, Right Time: Community and Lifestyle Preferences of the 45+ Housing Market,” available through BuilderBooks.com, will help determine the right design, home features and amenities to attract boomer home buyers in your market.
Author Margaret A. Wylde guides readers through the latest survey results on this important consumer group and explains what their responses mean for today’s and tomorrow’s home building industry.
To view or purchase this publication online, click here, or call 800-223-2665.
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