Facebook and YouTube Spreading the Word on Tax Credit
NAHB is utilizing popular social networking technology to educate first-time home buyers — typically newly-married couples or recent college grads in their 20s and 30s — about the new $8,000 tax credit.
Social networking sites, such as Facebook and YouTube, are becoming the most popular way for people around the world to connect with each other and share information.
A page for the first-time home buyer tax credit has been created on Facebook, which currently has 175 million active users. People can “become a fan” of the page and access the latest information and resources on the tax credit, including a consumer-focused Q&A video and television public service announcement. Visitors can also link directly to NAHB’s Federal Housing Tax Credit Web site, which provides even more information for consumers.
NAHB has also set up its own channel on YouTube, which is the leader in online video and the premier destination worldwide to watch and share original videos with more than 200 million unique users each month. People can also see the videos referenced above and subscribe to NAHB’s video-sharing page.
NAHB is encouraging friends and family to join the Facebook group and visit the NAHB YouTube channel to help get more consumers off of the fence and into their first home.
For more information, e-mail Brooke Fishel at NAHB, or call her at 800-368-5242 x8061.