NBN Online for the week of March 16, 2009

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In This Issue:

Front Page
Tax Credit Key to Selling Homes, Marketing Experts Say
On Sales Tour, John Wieland Aims to ‘Get Housing Moving’
Facebook and YouTube Spreading the Word on Tax Credit
Coast to Coast
Urban Areas See Revival in Housing Construction
Politics & Government
Mortgage, Financial Markets Slowing Housing, Builders Say
Mark-to-Market Issues Addressed at House Hearing
Card Check Unionization Law Introduced in House and Senate
Attend Crucial Legislative Conference on Tuesday, March 24
Economics & Finance
Builders as Glum in March as They Were in February
Eye on the Economy: Home Sales Should Stabilize Soon
Register Online for NAHB Spring Construction Forecast Conference
Useful Links to Monitor Economic and Housing Trends
Downturn
Attend Free Webinar on Strategic Planning on April 7
Free Business Survival Tips Extended: Now Online Till April 17
What to Do When Money Is Tight
Tips
Builders’ Tip: A Coping Table for Crafting Molding
Sales
Go Back to Basics: Take the Time to Relearn Your Market
Business Management
CRM Can Help Salespeople Become More Productive
50Plus Housing
With the Right Approach, 50+ Holding Up as a Good Market
Award-Winning Universal Home Has Personality to Spare
Remodelers
Reposition Your Company to Work Through the Downturn
Building Systems
Panelized Construction Can Help Builders Trim Overhead
Education
Earn Professional Designations at NAHB Spring Conferences
Education Calendar
Green Building
Cutting-Edge Award Winner a Stop on Green Home Tour
Recycling Construction Waste a Success for St. Louis Builder
New Designation Educates Brokers on Green
Design
Enter 2009 Best in American Living Design Competition
Workforce housing
Impact on Children Growing Concern in Foreclosure Crisis
research
Forum to Present Fort Bliss Housing Job Opportunities
hbi
HBI and AmeriCorps Team Up to Rebuild Gulfport Homes
Building Products
Danze Pull-Out Faucet Features Three-Function Technology
TV
NAHB-Produced Programs on DIY, Fine Living and HGTV
Endowment
Endowment Awards HELP Grants to Five Universities
Applications for Centex ‘Build Your Future’ Scholarships Due April 6
Challenge/Build/Grow Initiative Proposals Due April 7
Association News
Avoid Visa/Master Card Hikes in Processing With Solveras
Register Online for Spring Spokesperson Training
Pitney Bowes Postage Meters Offer Convenience, Savings
Members Can Save 10% on Vacation Rentals Worldwide
Drive Away With a Shiny New $500 GM Offer
Calendar of Events
NAHB Career Center

Related Articles

Builders as Glum in March as They Were in February

Register Online for NAHB Spring Construction Forecast Conference

Useful Links to Monitor Economic and Housing Trends

Eye on the Economy: Home Sales Should Stabilize Soon

As we expected, growth of real gross domestic product (GDP) for the final quarter of 2008 has been revised down substantially by the Commerce Department — from an annual rate of -3.8% in the “advance” report to -6.2% in the “preliminary” report. The revised number is the sharpest quarterly contraction since the depths of the 1982 recession.

The downward revision for the fourth quarter reflected weaker numbers for many components of GDP, including consumer spending, business inventory investment, net exports and nonresidential fixed investment — including production of nonresidential structures.

The housing production component of GDP (residential fixed investment) was revised only slightly, showing a 22.2% rate of contraction that knocked 0.78 of a percentage point off the overall GDP growth rate for the fourth quarter.

That’s quite a large drag from a relatively small component of the economy (about 3%) that’s been falling for three full years.

Another Stock Market Debacle Deepens Economic Problems Early This Year

The stock market apparently had hit bottom early last November, and the market managed to stage a modest recovery over the balance of 2008.

But then the equity market took another major leg downward, carving another $2 trillion from household net worth and decimating the attitudes of consumers, businesses and financial market participants alike.

The market has rallied in recent days, on the backs of financial companies of all things, but the market remains deeply in bear territory and the durability of the recent rally is highly in doubt.

Available evidence on economic activity for the early part of 2009 points toward contraction of all major components of real final sales (inflation adjusted) other than spending by the federal government on national defense.

Another major decline in GDP definitely is in the cards for the first quarter — we’re currently estimating -5.5% — even if the stock market continues to improve over the balance of this month.

With respect to housing production, we’re expecting residential fixed investment to contract at an annual rate of about 40% in the first quarter, the largest quarterly contraction of the entire downswing. This is virtually inevitable in the wake of a massive downshift in housing starts late last year and early 2009 that’s taking residential construction put-in-place down sharply at this time.

Labor Market Deterioration Has Picked Up Steam

The current recession began at the end of 2007 when the job market started to lose ground, and the labor market has been deteriorating rapidly through February. According to the latest figures, nonfarm payroll employment has declined by 4.4 million since the recession began, and more than half of that decline, 2.6 million, has occurred during the last four months.

Residential construction (builders and specialty trade contractors) continues to be an important part of the deteriorating employment story, shedding 911,000 jobs since its peak in February 2006 and losing 226,000 during the last four months alone.

The unemployment rate has been moving up substantially from the cyclical low of 4.4% in 2007 and major increases have been recorded in recent months.

Indeed, the civilian unemployment rate jumped from 7.6% in January to 8.1% in February, the highest reading since 1983. The Labor Department’s broadest measure of labor “underutilization,” including discouraged workers and those working only part time for economic reasons, soared to a lofty 14.8% in February — up by more than five percentage points over the past year.

Further deterioration of the labor market is inevitable, for both the housing sector and the overall economy. We expect large payroll job losses to persist through the second quarter and we expect the unemployment rate to peak out above 9% around the end of the year.

Home Sales Should Be Stabilizing Soon

Large cumulative declines in home prices in many areas, combined with attractive interest rates on prime conventional conforming fixed-rate mortgages (salable to Fannie Mae or Freddie Mac) and an FHA/VA loans, have generated substantial improvements in housing affordability measures even as the deepening recession has taken a toll on median household income.

Surveys of consumer sentiment (University of Michigan) showed relatively large proportions of households saying in both January and February that it was a “good time” to buy a house, primarily because of low prices and low interest rates.

Improving sentiment has not yet shown through in official home sales data. Sales of new homes, as reported by the Commerce Department, and “pending” sales of existing homes reported by the National Association of Realtors® (both based on contract signings) declined substantially in January, reaching new cyclical lows.

NAHB’s proprietary survey of large single-family builders, available through February, is providing some tentative encouraging signs.

Seasonally adjusted gross sales (new orders) have been essentially flat since last November, and seasonally adjusted net sales showed a modest recovery over that period as sales cancellations continued to move downward in absolute terms.

NAHB’s broad-based single-family Housing Market Index also was essentially flat during the November-February period, albeit at or near the record low for the series, and preliminary tabulations point toward more of the same in March.

NAHB’s baseline forecast shows a bottoming-out of sales of both new and existing homes in the first quarter of this year, aided and abetted by key provisions of the economic stimulus bill that was signed into law on Feb. 17 — the $8,000 refundable, but not repayable, tax credit for first-time buyers and the boosting of loan limits for both the government-sponsored enterprises (GSEs) and FHA back to 2008 levels.

Everything Now Depends on the Strength of Economic Policy

The economy recently has gone from bad to worse, despite a variety of economic policy supports put in place late last year.

The fate of the economy and the housing sector now depend very heavily on the strength of President Obama’s three-legged policy stool, along with complementary monetary policy support from the Federal Reserve. Policy actions by foreign governments also will be part of the policy puzzle.

There are major question marks about all of this:

  • Will the recently enacted fiscal stimulus bill be large enough, with enough short-term stimulus, to fill widening holes in key components of private spending?

  • Will Treasury Secretary Tim Geithner’s Financial Stability Plan really stabilize financial markets via recapitalization of the banking system and removal of “toxic” assets from bank balance sheets?

  • Will President Obama’s plan to stem mortgage foreclosures be strong enough to make a real difference?

  • Finally, will the Federal Reserve be able to revive moribund credit markets via various “balance sheet” policies when the federal funds rate already is at its effective floor?


Regarding the credit markets, the recently launched Term Asset-Backed Securities Loan Facility (TALF), a cooperative venture involving the Fed and Treasury, holds out promise for selected consumer and small-business asset-backed security (ABS) markets — and possibly for commercial as well as private-label mortgage-backed securities markets.

But it’s too early to tell how much difference the much-heralded TALF will make.

The resolve and skill of economic policymakers will determine the length and depth of the current recession and the dimensions of the ensuing recovery and expansion.

It does appear that policymakers have agreed, explicitly and implicitly, to prevent more “systemically important” major financial institutions from going belly-up. (Lehman Brothers was an unmitigated disaster for the markets.)

If that’s the case, and if a decent measure of financial stability is restored in reasonably short order, then the recent judgment by Fed Chairman Ben Bernanke that, “…there is a reasonable prospect that the current recession will end in 2009 and that 2010 will be a year of recovery,” looks like a good bet.

That’s the guts of NAHB’s current baseline forecast, although the range of risk remains unusually wide.

NAHB analyzes the economy from the point of view of the housing market every other week in the free e-newsletter, “Eye on the Economy.” The preceding is a reissue of the March 11 edition. To subscribe to “Eye on the Economy,” click here.



Tax Credit Web Site Looks at Opportunity of a Lifetime

Builders and other industry professionals can help spur home sales by referring prospective first-time home buyers to www.federalhousingtaxcredit.com. The NAHB Web site provides detailed information on the $8,000 federal tax credit for first-time home buyers included in the economic stimulus legislation signed into law by President Obama.

Consumers can use the Web site to find information on the tax credit – including a detailed question and answer section. It also includes information about other housing-related and small business measures in the legislation and a number of home-buying resources for consumers.

“The new tax credit provides a great opportunity for first-time home buyers,” said NAHB Chairman Joe Robson. “Combined with today’s near record low interest rates, the large selection of homes on the market and very competitive pricing, the tax credit should provide the extra incentive needed to get prospective buyers who have been sitting on the fence into the market.”

Industry professionals are encouraged to highlight the tax credit Web site when marketing to their potential first-time home buyer market.



Plan to Attend Construction Forecast Conference

Plan to attend or watch the 2009 Spring NAHB Construction Forecast Conference & Webcast on Thursday, April 23 in Washington, D.C. to get the latest facts, insights and analysis of the housing industry.

Panels of nationally recognized experts at the day-long conference will discuss economic trends, government policies, developments in the housing industry and the results from NAHB's recent surveys.

For more information and to register, visit www.nahb.org/cfc.



Want to Know the Housing Starts Through 2017?

Find out in HousingEconomics.com's Long-Term Forecast.

Subscribe and get downloadable Excel tables that feature the housing starts forecast, gross domestic product (GDP), demographics and more. 

To learn more, visit www.housingeconomics.com.


 

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