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CAASH in on Active Adult Market at 50+ Housing Symposium
Three pre-conference classes will provide detailed knowledge about active adult home buyers — as well as enable participants to earn credit towards the Certified Active Adult Specialist in Housing CAASH designation — at the 2009 Building for Boomers & Beyond: 50+ Housing Symposium in April. The conference is hosted by the NAHB 50+ Housing Council.
The symposium, which will be held on April 27-29 in Philadelphia, will also feature two active adult community bus tours, additional education sessions, the Best of 50+ Housing Awards gala and a keynote session featuring an economic forecast from NAHB Chief Economist David Crowe.
The pre-symposium courses include:
- “Designing for the Active Adult”
Friday, April 24
9:00 a.m.- 5:00 p.m.
This one-day course provides an overview of design considerations to take into account when planning single-family and multifamily housing for active adults. Participants will learn how to meet the needs of this diverse and growing market — estimated to reach 85 million people by 2014 — and provide them with the housing options they demand.
- “Selling to Active Adults”
Saturday, April 25
9:00 a.m.- 5:00 p.m.
This course will help participants improve their sales success with the active adult home buyer by helping them develop sales strategies specific to this market. The course is designed to provide techniques to more effectively communicate with, qualify, handle objections from and close sales with potential active adult home buyers.
- “Trends and Research Methods to Define the Active Adult Lifestyle”
Sunday, April 26
9:00 a.m.- 5:00 p.m.
This course will help builders, developers and other housing professionals gain a greater and more in-depth understanding of planning for the active adult community and the importance of market research before development begins. Participants learn how to better identify and serve the diverse needs of active adults.
Course Fees:
- 50+ Housing Council Member — $170
- NAHB Member — $195
- Non-NAHB Member — $245
Each course also offers continuing education credit for CAPS, CGA, CGB, CGR, GMB, Master CSP, CSP, CMP and MIRM and designation credit for CAASH.
For a complete schedule of symposium events, visit www.nahb.org/Build4Boomers.
For more information on the CAASH designation, visit www.nahb.org/CAASHinfo.
 Find Out What the 45+ Housing Market Wants
“Right House, Right Place, Right Time: Community and Lifestyle Preferences of the 45+ Housing Market,” available through BuilderBooks.com, will help determine the right design, home features and amenities to attract boomer home buyers in your market.
Author, Margaret A. Wylde guides readers through the latest survey results on this important consumer group and explains what their responses mean for today’s and tomorrow’s home building industry.
To view or purchase this publication online, click here, or call 800-223-2665.
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