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One in Four Boomers Plans to Move, AARP Survey Reports
One in four boomers age 45-64 expects to move from their current home and most will look for a home that’s more comfortable or convenient, according to a recent AARP survey.
While 79% of boomers in the survey said they would like to stay in their current home for as long as possible, many of those who indicated they would move said they wanted a better house or better climate or to be closer to family and friends.
Fifty-nine percent of those boomers who are planning to move said they wanted a home that’s on one level. Half the boomers planning to move said they wanted a newer home and 49% said they wanted a smaller home.
“While boomers will reflect the patterns of earlier generations and mostly age in place, the sheer number of boomers will increase demand for a whole variety of home and community options,” said Elinor Ginzler, AARP senior vice president.
Older boomers are significantly more likely than younger boomers to think that they will move into a single-level home — 68% vs. 54% of those planning to move ― but age is not the only factor that affects expectations, according to the survey.
Boomer men (61%) are more likely than boomer women (42%) to believe that they will move into a newer home, according to the survey. Forty-one percent of boomer men who planned to move said they would move to a warmer or better climate compared to 25% of boomer woman.
However, more boomer women planning to move (54%) indicated they would move to a smaller home than men (41%).
The survey was conducted by Opinion Research Corporation for AARP.
 Revolutionize Your Thinking About 50+ Housing
Plan to attend the 2009 Building for Boomers and Beyond: 50+ Housing Symposium on April 27-29 in Philadelphia and revolutionize thinking and working in the 50+ housing market.
The symposium includes information and educational sessions covering all aspects of the 50+ market, as well as a special housing tour of 50+ communities in the greater Philadelphia area.
For more information and to sign up to be notified when registration opens, visit www.nahb.org/Build4Boomers.
 Improve Your Focus on the 50+ Market With Publications From BuilderBooks.com
The 50+ market provides some great opportunities for builders today. BuilderBooks.com brings together the essential resources for builders seeking to grow their businesses while bringing high-quality product to this demanding, often affluent consumer group that has planned well and is ready to build or buy.
BuilderBooks.com also offers publications on customer service so builders can start building strong relationships before breaking ground and turn these experienced consumers into enthusiastic sales people.
To view or purchase these and a wide variety of industry publications online, click here or call 800-223-2665.
 CAASH in on Boomer Buyers
The Certified Active Adult Specialist in Housing (CAASH) designation gives housing professionals serving the rapidly burgeoning 50+ market the essential knowledge, tools and skills that will help them succeed — from conducting initial research to design considerations and features to serving the customer.
Find upcoming CAASH classes by clicking here.
For more information, call the Professional Designation Help Line at 800-368-5242 x8154 or e-mail CAASHinfo@nahb.com.
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