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Redesign Makes Move.com Searches More Productive
Move.com recently announced that it has redesigned its online real estate site to deliver new homes, rentals and a variety of valuable content for home enthusiasts in a more engaging format.
“Consumers moving into new homes belong to an exciting advertising demographic that demands easy access to products and services designed to fill their many needs,” said Lorna Borenstein, president of Move.
“Moving triggers a wave of expenditures that totals approximately $170 billion annually,” she said. “and the redesigned Move.com is now a better online destination offering advertisers access to that market. Through the improved site, advertisers can reach these highly motivated consumers with pinpoint accuracy.”
Research shows that consumers in the process of moving into new homes are powerful prospects, uniquely focused on their financial options. Compared to the general population, these consumers are “on the move” and much more likely to buy everything from autos and home products to loans, credit cards and investments.
Move.com offers a variety of advertising opportunities leveraging advanced technology to deliver ads directly to the consumers most likely to act upon them, based on their location and behavior.
Visitors to the new Move.com Web site will find a variety of changes geared to enhancing their search experience, including a comprehensive search box that can take them straight to new construction and rentals, as well as existing homes featured on Realtor.com.
Throughout the redesigned Move.com, intuitive search features reduce the number of clicks consumers take as they search, while personalization options offer timely alerts so they can remain current with new information related to their searches.
“Research indicates that consumers are often overwhelmed by the number of sites delivering various types of information related to real estate,” said Borenson.
“To help consumers gain quick access to the home information they need, Move has leveraged its industry leadership status to redesign Move.com into a comprehensive, single-site gateway to all things real estate.”
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