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Management Key in Marketing Higher Performing Homes
The NAHB Research Center continues to work with the Department of Energy's (DOE) Building America project to help builders promote higher performing homes as the nation continues to look for ways to become more self-sufficient in meeting its energy needs, Quality Matters recently reported.
At the most recent quarterly meeting of Building America in Washington, D.C., the Research Center — along with Integrated Building and Construction Solutions and the Building Science Corporation — played a central role in advising DOE of the information builders need to promote higher efficiency homes to their customers.
The group addressed how to provide builders with information, direction and case studies on practical quality management systems they can use that will enhance their marketing efforts at a time when consumer interest in quality and energy efficiency is on the rise.
It was noted that the National Housing Quality Trade Contractor and Certified Builder programs and National Green Building Certification are already playing a significant role in this marketing drive.
Other programs include ISO 9001:2000 and the NHQ Awards (now in its 15th year).
Participants in the discussions cited a need for more hot spot training examples and resources and sample work statements.
For builders who have been implementing their own green construction and marketing, having a well-developed management system in place is key to maximizing success, they said.
Quality Matters is the official e-newsletter of the Research Center’s National Housing Quality program.
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