Survey Finds Home Buyers Increasingly Looking for Quality
Consumer awareness of the National Housing Quality (NHQ) program has grown markedly over the past two years, according to surveys initiated by the NAHB Research Center.
Created by the Research Center specifically to meet the needs of the home building industry, NHQ’s Certified Builder and Trade Contractor programs emphasize "building it right the first time, every time” and aim for continual review and improvements that lead to greater customer satisfaction.
Awareness of NHQ has shown the biggest jump among those planning to buy a new home within the coming year.
In the Research Center’s latest annual Consumer Practices Survey, nearly one-third of those who indicated they were planning to purchase a new home said they were aware of the NHQ program, a 48% increase over survey results for the previous year. Among those who replied that they would probably be buying a home, about 7% were aware of the program, a 100% increase over the previous survey.
More than 50% of those in the most recent survey said they were more likely to purchase a home at the top of J.D. Power's customer satisfaction list.
The results from the more than 30,000 people who replied to the Consumer Practices Survey indicated that buyers are becoming more selective in how they differentiate among builders and their products.