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Aug. 12 Audio Seminar: Getting Hesitant Boomers to Buy
In an hour-long audio seminar from 2:00-3:00 p.m. EDT on Tuesday, Aug. 12, experts on selling to the 50+ market will give tips on how to get fence-sitting boomers and others in the 50+ market to buy now.
“Get Hesitant Boomers to Buy Now!” audio seminar participants will discuss how to motivate prospective 50+ home buyers to move forward despite today's market conditions.
Seminar panelists will discuss:
- The psychology of today’s consumers and how to conquer their fears about buying in the current market
- Why it’s more effective to rely on community and product strengths to motivate prospects
- How to educate buyers about their financial portfolio and why they might not have to wait to buy
- How to build value and offer incentives that won’t break the bank
- How to make it easier for buyers to sell their existing home
Panelists include moderator Rich Carlson, CAASH, MIRM, CMP, of Carlson Communications in Northborough, Mass.; and speakers Deborah Blake, of Pulte Homes/Del Webb, in Scottsdale, Ariz.; and Chuck Covell, of Covell Communities based in Gaithersburg, Md.
For more information, visit www.nahb.org/boomersbuynow.
Participants will earn one hour of continuing education credit toward NAHB’s Certified Active Adult Specialist in Housing (CAASH) designation.
To Register
Registration is $79 per phone site. Companies, local home builders associations and local 50+ councils are encouraged to register and can participate with one site registration fee.
Click here to register.
For more information, or to submit questions to be answered during the audio conference, e-mail Jeff Jenkins at NAHB, or call him at 800-368-5242 x8292.
 Improve Your Focus on the 50+ Market With Publications From BuilderBooks.com
The 50+ market provides some great opportunities for builders today. BuilderBooks.com brings together the essential resources for builders seeking to grow their businesses while bringing high-quality product to this demanding, often affluent consumer group that has planned well and is ready to build or buy.
BuilderBooks.com also offers publications on customer service so builders can start building strong relationships before breaking ground and turn these experienced consumers into enthusiastic sales people.
To view or purchase these and a wide variety of industry publications online, click here or call 800-223-2665.
 CAASH in on Boomer Buyers
The Certified Active Adult Specialist in Housing (CAASH) designation gives housing professionals serving the rapidly burgeoning 50+ market the essential knowledge, tools and skills that will help them succeed — from conducting initial research to design considerations and features to serving the customer.
Find upcoming CAASH classes by clicking here.
For more information, call the Professional Designation Help Line at 800-368-5242 x8154 or e-mail CAASHinfo@nahb.com.
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