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SEBC Courses Discuss How to Attract 50+ Buyers
At two NAHB University of Housing courses at the upcoming Southeast Building Conference (SEBC) in Orlando, builders, developers and other industry professionals can learn how to design homes and communities that connect with 50+ buyers.
In addition, the recently launched Florida 50+ Housing Council will conduct a meeting at the conference.
SEBC will be held July 30 to Aug. 2 at the Orange County Convention Center.
50+ Courses at SEBC
The two courses, which will be held on Friday, Aug. 1, are:
- “Designing for Today’s 50+ Buyer: The Top 10 Elements for Successful Homes and Communities”
Room 309B
8:00-10:00 a.m.
Speakers will discuss 10 key elements to include when creating homes and communities for the new generation of active adult buyers.
Moderator: Don Evans, The Evans Group, Orlando.
Speakers: Paul Basham, Basham & Lucas Design Group, Jacksonville, Fla., and Jim Chapman Jr., Jim Chapman Communities, Atlanta.
- “Connecting to 50+ Buyers! From Statistics to Sales”
Room 309B
1:00-3:00 a.m.
Builders and designers will discuss and provide examples of how to create a unique community “personality” that connects with today’s active adults — all on a modest budget.
Moderator: Ken Plonski, Master Planned Communications, Ft. Myers, Fla.
Speakers: Janis Ehlers, The Ehlers Group, Fort Lauderdale, Fla.; Tracy Lux, Trace Marketing Inc., Sarasota, Fla.; and Brian Nagle, Umatilla, Fla.
50+ Housing Council Meeting
The Florida 50+ Housing Council will meet from 9:00-11:00 a.m. Thursday, July 31 in room 309B.
To join the council or for more information, e-mail Terri Rea of the Florida Home Builders Association (FHBA), or call her at 800-261-9447 x15.
To review the FHBA meeting schedule, click here.
For a complete schedule of SEBC activities, click here.
To register for SEBC, click here.
For more information on SEBC, call FHBA at 800-261-9447.
 Improve Your Focus on the 50+ Market With Publications From BuilderBooks.com
The 50+ market provides some great opportunities for builders today. BuilderBooks.com brings together the essential resources for builders seeking to grow their businesses while bringing high-quality product to this demanding, often affluent consumer group that has planned well and is ready to build or buy.
BuilderBooks.com also offers publications on customer service so builders can start building strong relationships before breaking ground and turn these experienced consumers into enthusiastic sales people.
To view or purchase these and a wide variety of industry publications online, click here or call 800-223-2665.
 CAASH in on Boomer Buyers
The Certified Active Adult Specialist in Housing (CAASH) designation gives housing professionals serving the rapidly burgeoning 50+ market the essential knowledge, tools and skills that will help them succeed — from conducting initial research to design considerations and features to serving the customer.
Find upcoming CAASH classes by clicking here.
For more information, call the Professional Designation Help Line at 800-368-5242 x8154 or e-mail CAASHinfo@nahb.com.
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