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Ad Campaign Focuses on Urgent Need for Housing Stimulus
An ongoing major ad campaign to promote passage of housing stimulus legislation and enahnce NAHB's presence on Capitol Hill as the “voice of America’s housing industry” is gaining the attention of Washington policymakers.
Since the beginning of the year, the ads — appearing in USA Today, The Washington Post, The Washington Times and other Washington-based newspapers and magazines — have focused on the need for Congress to take action to jump-start housing and the economy.
Most recently, during NAHB’s Legislative Conference on April 30, several ads appeared in the National Journal, Roll Call, Politico, CQ Today and CongressDaily AM stating that home builders were in Washington to deliver an urgent message to Congress to pass housing relief measures now. To ensure that lawmakers were listening, NAHB ran ads the following week under the headline: “Did you get the message, Congress?”
On May 8, the House passed a major housing bill that contains several NAHB priorities, including a temporary first-time home buyer tax credit, FHA and GSE reform, expansion of the mortgage revenue bond program and enhancement of the Low Income Housing Tax Credit and tax-exempt housing bond programs to maximize their effectiveness in addressing the nation’s continuing affordable housing needs.
For more information, e-mail Michael Strauss at NAHB, or call him at 800-368-5242 x8252.
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