A Message on Myth Buster Resources
Dear Housing Industry Professionals:
Our industry is facing many challenges during the current market downturn. As a builder myself, I understand how frustrating it can be when the news media reports as if there is one national housing market. I know how that can hurt consumer confidence, since one of the places buyers get their information is the news.
The NAHB Public Affairs staff has put together a comprehensive set of materials — the Myth Buster resources — to help NAHB members and locals fight inaccurate media reports and get the facts about housing out to buyers.
HBAs around the country are using these resources, and it is working.
Markets that have not been so severely impacted by the downturn — such as Albany, Atlanta, Kansas City and Salt Lake City — have gotten local media to change their coverage and report an accurate picture of their local housing market. You can read some of their stories here.
If you are an NAHB member, you can work with your public relations committee and HBA to use these resources and make the same sort of impact in your market.
The Myth Buster section on NAHB.org, which is accessible only to NAHB members, puts all the tools you need at your fingertips. Resources include market profile statistics for 360 individual markets nationwide, analyses of key economic reports, template press releases, talking points, customizable print and televisions ads, and more.
The NAHB Public Affairs team is available to help members get the maximum benefit from these resources. E-mail Gwyn Donohue or call her at 800-368-5242 x8447 if you have any questions about the Myth Buster resources, or would like help crafting an individual solution to the PR issues you face in your local market.
2008 NAHB Public Affairs Committee chair